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World's Biggest Bookstore
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==Advertising== In the late 1990s, with customers' book shopping habits radically changing after the launch of Chapters and Indigo, the store chose to play up its "no frills" image with an advertising campaign that included the following slogans:<ref>{{Cite news|url=http://o.canada.com/business/worlds-biggest-bookstore-toronto-closing|title=World's Biggest Bookstore's closing on March 30, 2014 to spell the end of a dishevelled era|last=Weisblott|first=Marc|date=November 21, 2013|work=canada.com|access-date=June 22, 2017}}</ref> * "We occasionally have soft mood lighting. But then we replaced the burnt out fluorescent tubes." * "Like other bookstores, we have places to sit. But why aggravate your hemorrhoids?" * "Books priced so low even people who don't read too good is buying them." These self-deprecating slogans are in the style of Toronto's landmark bargain store, [[Honest Ed's]].
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