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====Email marketing==== [[Email marketing]] via "[[opt-in email|opt-in]]" is often successfully used to send special sales offerings and new product information.<ref>{{cite journal | last1 = Martin | first1 = Brett A. S. | last2 = Van Durme | first2 = Joel | last3 = Raulas | first3 = Mika | last4 = Merisavo | first4 = Marko | year = 2003 | title = E-mail Marketing: Exploratory Insights from Finland | url = https://www.basmartin.com/wp-content/uploads/2010/08/Martin-et-al-2003.pdf | journal = Journal of Advertising Research | volume = 43 | issue = 3 | pages = 293β300 | doi = 10.1017/s0021849903030265 | doi-broken-date = November 19, 2024 | url-status = live | archive-url = https://web.archive.org/web/20121021150626/https://www.basmartin.com/wp-content/uploads/2010/08/Martin-et-al-2003.pdf | archive-date = 2012-10-21 | issn=0021-8499}}</ref> Depending on the recipient's culture,<ref>{{cite web|url=https://www.computerworld.com/article/2467778/endpoint-security/spam-culture--part-1--china.html|title=Spam culture, part 1: China|first=Amir|last=Lev|url-status=live|archive-url=https://web.archive.org/web/20161110174233/https://www.computerworld.com/article/2467778/endpoint-security/spam-culture--part-1--china.html|archive-date=2016-11-10|date=2009-10-02}}</ref> email sent without permission—such as an "opt-in"—is likely to be viewed as unwelcome "[[email spam]]".
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