Editing Google (section)

=== Corporate identity ===
{{further|History of Google#Name|Google (verb)|Google logo|Google Doodle|List of Google April Fools' Day jokes|List of Google Easter eggs}}
[[File:Google 2013 logo.svg|thumb|200px|Google's logo from 2013 to 2015. The logo had been used with minor changes since 1999.]]
The name "Google" originated from a misspelling of "[[googol]]",<ref>{{cite web|last=Koller |first=David|title=Origin of the name, "Google." |url=http://graphics.stanford.edu/~dk/google_name_origin.html |access-date=May 28, 2006 |archive-date=June 27, 2012 |archive-url=https://web.archive.org/web/20120627081942/http://graphics.stanford.edu/~dk/google_name_origin.html |url-status=dead  |website=[[Stanford University]] |date=January 2004}}</ref><ref name="Hanley">Hanley, Rachael. "{{Cite web |title=From Googol to Google: Co-founder returns |url=http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |access-date=February 15, 2010 |archive-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110511111017/http://www.stanforddaily.com/2003/02/12/from-googol-to-google/ |url-status=dead }}." ''[[The Stanford Daily]].'' February 12, 2003. Retrieved on August 26, 2010.</ref> which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on [[PageRank]]:<ref name="originalpaper">{{Cite journal |last1=Brin |first1=Sergey |author-link=Sergey Brin |last2=Page |first2=Lawrence |author-link2=Larry Page |year=1998 |title=The anatomy of a large-scale hypertextual Web search engine |url=http://infolab.stanford.edu/pub/papers/google.pdf |url-status=live |journal=Computer Networks and ISDN Systems |volume=30 |issue=1–7 |pages=107–117 |citeseerx=10.1.1.115.5930 |doi=10.1016/S0169-7552(98)00110-X |s2cid=7587743 |issn=0169-7552 |archive-url=https://web.archive.org/web/20150927004511/http://infolab.stanford.edu/pub/papers/google.pdf |archive-date=September 27, 2015 |access-date=April 7, 2019}}</ref> "We chose our system name, Google, because it is a common spelling of googol, or 10<sup>100</sup>[,] and fits well with our goal of building very large-scale search engines." Having found its way increasingly into everyday language, the verb "google" was added to the ''[[Merriam-Webster Collegiate Dictionary|Merriam Webster Collegiate Dictionary]]'' and the ''[[Oxford English Dictionary]]'' in 2006, meaning "to use the Google search engine to obtain information on the Internet."<ref>{{Cite news |last=Harris |first=Scott D. |date=July 7, 2006 |title=Dictionary adds verb: to google |work=San Jose Mercury News |url=http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |url-status=dead |access-date=July 7, 2006 |archive-url=https://web.archive.org/web/20070206065348/http://www.mercurynews.com/mld/mercurynews/business/14985574.htm |archive-date=February 6, 2007}}</ref><ref name="google_or_not" /> Google's [[mission statement]], from the outset, was "to organize the world's information and make it universally accessible and useful",<ref>{{Cite web |last=Gibbs |first=Samuel |date=November 3, 2014 |title=Google has 'outgrown' its 14-year old mission statement, says Larry Page |url=https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |url-status=live |archive-url=https://web.archive.org/web/20170326053031/https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin |archive-date=March 26, 2017 |access-date=March 25, 2017 |website=[[The Guardian]]}}</ref> and its unofficial slogan is "[[Don't be evil]]".<ref>{{Cite web |date=April 11, 2012 |title=Google Code of Conduct |url=https://abc.xyz/investor/other/google-code-of-conduct.html |url-status=live |archive-url=https://web.archive.org/web/20170211223917/https://abc.xyz/investor/other/google-code-of-conduct.html |archive-date=February 11, 2017 |access-date=March 25, 2017 |website=Alphabet Investor Relations |publisher=Alphabet Inc.}}</ref> In October 2015, a related motto was adopted in the Alphabet corporate code of conduct by the phrase: "Do the right thing".<ref>{{Cite web |last=Lawler |first=Richard |date=October 2, 2015 |title=Alphabet replaces Google's 'Don't be evil' with 'Do the right thing' |url=https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |url-status=live |archive-url=https://web.archive.org/web/20170701225925/https://www.engadget.com/2015/10/02/alphabet-do-the-right-thing/ |archive-date=July 1, 2017 |access-date=March 25, 2017 |website=[[Engadget]] |publisher=[[AOL]]}}</ref> The original motto was retained in the code of conduct of Google, now a subsidiary of Alphabet.

The original Google logo was designed by Sergey Brin.<ref>{{Cite news |title=Happy Birthday Google! |publisher=ndtv.com |agency=NDTV Convergence Limited |url=http://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |url-status=live |access-date=April 28, 2016 |archive-url=https://web.archive.org/web/20190407042748/https://www.ndtv.com/photos/news/happy-birthday-google--8267#photo-99345 |archive-date=April 7, 2019}}</ref> {{As of|1998|since=y|post=,}} Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays, events, achievements and people. The first [[Google Doodle]] was in honor of the [[Burning Man|Burning Man Festival]] of 1998.<ref>{{Cite web |title=Doodle 4 Google |url=https://www.google.com/doodle4google/history.html |url-status=live |archive-url=https://web.archive.org/web/20140427143948/http://www.google.com/doodle4google/history.html |archive-date=April 27, 2014 |access-date=April 23, 2014}}</ref><ref>{{Cite web |date=August 30, 1998 |title=Burning Man Festival |url=https://doodles.google/doodle/burning-man-festival/ |url-status=live |archive-url=https://web.archive.org/web/20140425051111/https://www.google.com/doodles/burning-man-festival |archive-date=April 25, 2014 |access-date=April 23, 2014}}</ref> The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-[[intern]] [[Dennis Hwang]] to design a logo for [[Bastille Day]] in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".<ref>{{Cite news |date=April 12, 2014 |title=Meet the people behind the Google Doodles |work=[[The Guardian]] |url=https://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |url-status=live |access-date=September 27, 2014 |archive-url=https://web.archive.org/web/20141006222909/http://www.theguardian.com/technology/2014/apr/12/meet-people-behind-google-doodles-logo |archive-date=October 6, 2014}}</ref>

Google has a tradition of creating [[April Fools' Day]] jokes. Its first on April 1, 2000, was [[Google's hoaxes#2000|Google MentalPlex]] which allegedly featured the use of mental power to search the web.<ref name="mentalplex">{{Cite web |date=April 1, 2000 |title=Google MentalPlex |url=https://www.google.com/mentalplex/ |url-status=live |archive-url=https://web.archive.org/web/20100921223048/http://www.google.com/mentalplex/ |archive-date=September 21, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}</ref> In 2007, Google announced a free Internet service called [[TiSP]], or Toilet Internet Service Provider, where one obtained a connection by flushing one end of a [[optical fiber|fiber-optic]] cable down their toilet.<ref name="TiSP">{{Cite web |date=April 1, 2007 |title=Welcome to Google TiSP |url=https://www.google.com/tisp/ |url-status=live |archive-url=https://web.archive.org/web/20100709034300/http://www.google.com/tisp/ |archive-date=July 9, 2010 |access-date=July 5, 2010 |publisher=Google, Inc.}}</ref>

Google's services contain [[Easter egg (media)|easter eggs]], such as the [[Swedish Chef]]'s "Bork bork bork", [[Pig Latin]], "Hacker" or [[leet]]speak, [[Elmer Fudd]], [[International Talk Like a Pirate Day|Pirate]], and [[Klingon language|Klingon]] as language selections for its search engine.<ref>{{Cite web |title=Language Tools |url=https://www.google.com/language_tools |url-status=dead |archive-url=https://web.archive.org/web/20090522220537/http://www.google.com/language_tools |archive-date=May 22, 2009 |access-date=July 4, 2010 |publisher=Google, Inc.}}</ref> When searching for the word "[[anagram]]", meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?"<ref>{{Cite web |title=anagram search |url=https://www.google.com/search?q=anagram |url-status=live |archive-url=https://web.archive.org/web/20130624205429/http://www.google.com/search?q=anagram |archive-date=June 24, 2013 |access-date=September 22, 2010 |publisher=Google, Inc.}}</ref> Since 2019, Google runs free online courses to help engineers learn how to plan and author [[technical documentation]] better.<ref>{{cite web|url=https://developers.google.com/tech-writing|website=developers.google.com|title=Technical Writing Courses|access-date=February 27, 2023|archive-date=March 26, 2023|archive-url=https://web.archive.org/web/20230326074732/https://developers.google.com/tech-writing|url-status=live}}</ref>