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Linguistic relativity
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=== Response to Brown and Lenneberg's study === Brown and Lenneberg's study began a tradition of investigation of linguistic relativity through color terminology. The studies showed a correlation between color term numbers and ease of recall in both Zuni and English speakers. Researchers attributed this to focal colors having greater codability than less focal colors, and not to linguistic relativity effects. Berlin/Kay found universal typological color principles that are determined by biological rather than linguistic factors.{{sfn|Berlin|Kay|1969}} This study sparked studies into typological universals of color terminology. Researchers such as Lucy,<ref name=":3" /> Saunders<ref name=":4">{{cite journal|last1=Saunders|first1=Barbara|year=2000|title=Revisiting Basic Color Terms|journal=Journal of the Royal Anthropological Institute|volume=6|pages=81β99|doi=10.1111/1467-9655.00005}}</ref> and Levinson<ref name=":5">{{cite journal|last1=Levinson|first1=Stephen C.|year=2000|title=Yeli Dnye and the Theory of Basic Color Terms|journal=Journal of Linguistic Anthropology|volume=10|pages=3β55|doi=10.1525/jlin.2000.10.1.3|hdl-access=free|hdl=11858/00-001M-0000-0013-2A6B-F}}</ref> argued that Berlin and Kay's study does not refute linguistic relativity in color naming, because of unsupported assumptions in their study (such as whether all cultures in fact have a clearly defined category of "color") and because of related data problems. Researchers such as Maclaury continued investigation into color naming. Like Berlin and Kay, Maclaury concluded that the domain is governed mostly by physical-biological universals.<ref name=":6">{{Cite journal|last1=MacLaury|first1=Robert E.|last2=Hewes|first2=Gordon W.|last3=Kinnear|first3=Paul R.|last4=Deregowski|first4=J. B.|last5=Merrifield|first5=William R.|last6=Saunders|first6=B. a. C.|last7=Stanlaw|first7=James|last8=Toren|first8=Christina|last9=Van Brakel|first9=J.|date=1 April 1992|title=From Brightness to Hue: An Explanatory Model of Color-Category Evolution [and Comments and Reply]|journal=Current Anthropology|volume=33|issue=2|pages=137β186|doi=10.1086/204049|issn=0011-3204|s2cid=144088006}}</ref><ref name="MacLaury1997">{{cite book|last=MacLaury|first=Robert E.|url={{google books |plainurl=y |id=-GG-hq9ii6kC}}|title=Color and Cognition in Mesoamerica: Constructing Categories as Vantages|date=1 January 1997|publisher=University of Texas Press|isbn=978-0-292-75193-4}}</ref>
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