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Performativity
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=== Management studies === In management, the concept of performativity has also been mobilized, relying on its diverse conceptualizations (Austin, Barad, Barnes, Butler, Callon, Derrida, Lyotard, etc.).<ref>{{Cite journal|last1=Gond|first1=Jean-Pascal|last2=Cabantous|first2=Laure|last3=Harding|first3=Nancy|last4=Learmonth|first4=Mark|date=2016|title=What Do We Mean by Performativity in Organizational and Management Theory? The Uses and Abuses of Performativity|journal=International Journal of Management Reviews|language=en|volume=18|issue=4|pages=440β463|doi=10.1111/ijmr.12074|s2cid=54218711|issn=1468-2370|url=http://dro.dur.ac.uk/15626/1/15626.pdf}}</ref> In the study of management theories, performativity shows how actors use theories, how they produce effects on organizational practices and how these effects shape these practices.<ref>{{Cite journal|last1=Marti|first1=Emilio|last2=Gond|first2=Jean-Pascal|date=July 2018|title=When Do Theories Become Self-Fulfilling? Exploring the Boundary Conditions of Performativity|journal=Academy of Management Review|language=en|volume=43|issue=3|pages=487β508|doi=10.5465/amr.2016.0071|s2cid=59273544 |issn=0363-7425|url=http://openaccess.city.ac.uk/17819/1/MG%20AMR%202017%20CRO%20VERSION.pdf}}</ref><ref>{{Citation |last1=Gond |first1=Jean-Pascal |title=The Performativity of Theories |date=2022 |url=https://link.springer.com/10.1007/978-3-319-48352-8_56-1 |work=Handbook of Philosophy of Management |pages=1β25 |editor-last=Neesham |editor-first=Cristina |place=Cham |publisher=Springer International Publishing |language=en |doi=10.1007/978-3-319-48352-8_56-1 |isbn=978-3-319-48352-8 |access-date=2023-02-23 |last2=Carton |first2=Guillaume |editor2-last=Reihlen |editor2-first=Markus |editor3-last=Schoeneborn |editor3-first=Dennis}}</ref> For instance, by building on Michel Callon's perspective, the concept of performativity has been mobilized to show how the concept of [[Blue Ocean Strategy]] transformed organizational practices.<ref>{{Cite journal|last=Carton|first=Guillaume|date=2020-02-03|title=How Assemblages Change When Theories Become Performative: The case of the Blue Ocean Strategy|journal=Organization Studies|volume=41|issue=10|language=en|pages=1417β1439|doi=10.1177/0170840619897197|s2cid=213852753|issn=0170-8406}}</ref>
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