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Touchscreen
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===Combined with haptics=== Touchscreens are often used with [[haptic technology|haptic]] response systems. A common example of this technology is the vibratory feedback provided when a button on the touchscreen is tapped. Haptics are used to improve the user's experience with touchscreens by providing simulated tactile feedback, and can be designed to react immediately, partly countering on-screen response latency. Research from the [[University of Glasgow]] (Brewster, Chohan, and Brown, 2007; and more recently Hogan) demonstrates that touchscreen users reduce input errors (by 20%), increase input speed (by 20%), and lower their cognitive load (by 40%) when touchscreens are combined with haptics or tactile feedback. On top of this, a study conducted in 2013 by Boston College explored the effects that touchscreens haptic stimulation had on triggering psychological ownership of a product. Their research concluded that a touchscreens ability to incorporate high amounts of haptic involvement resulted in customers feeling more endowment to the products they were designing or buying. The study also reported that consumers using a touchscreen were willing to accept a higher price point for the items they were purchasing.<ref>{{cite journal|doi=10.1016/j.jcps.2013.10.003|title=Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment|journal=Journal of Consumer Psychology|volume=24|issue=2|pages=226β233|year=2014|last1=Brasel|first1=S. Adam|last2=Gips|first2=James|s2cid=145501566 }}</ref>
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