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BlackBerry
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=== Barack Obama === Former United States president [[Barack Obama]] became known for his dependence on a BlackBerry device for communication during his 2008 Presidential campaign. Despite the security issues, he insisted on using it even after inauguration.<ref>{{Cite news |title=Obama Keeps His BlackBerry in a Hard-Fought E-Victory |url=https://www.nytimes.com/2009/01/23/us/politics/23berry.html |newspaper=The New York Times |date=January 22, 2009 |access-date=September 3, 2015 |issn=0362-4331 |first=Jeff |last=Zeleny}}</ref> This was seen by some as akin to a "[[celebrity endorsement]]", which marketing experts have estimated to be worth between $25 million and $50 million.<ref name=NYT01229 >{{Cite news |title=For BlackBerry, Obama's Devotion Is Priceless |url=https://www.nytimes.com/2009/01/09/business/media/09blackberry.html |newspaper=The New York Times |date=January 8, 2009 |access-date=September 3, 2015 |issn=0362-4331 |first=Stephanie |last=Clifford}}</ref> His usage of BlackBerry continued until around the end of his presidency.<ref>{{cite web |url=https://www.yahoo.com/tech/obama-finally-ditched-blackberry-replacement-040157947.html |title=Obama has finally ditched his BlackBerry, but its replacement will surprise you |first=Trevor |last=Mogg |date=June 12, 2016 |website=Yahoo! Finance |access-date=June 13, 2016 |archive-date=June 13, 2016 |archive-url=https://web.archive.org/web/20160613114118/https://www.yahoo.com/tech/obama-finally-ditched-blackberry-replacement-040157947.html |url-status=dead }}</ref>
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