Editing Google Search (section)

=== Redesigns ===

[[File:Product Sans typeface sample.svg|thumb|right|Product Sans, Google's typeface since 2015]]

In late June 2011, Google introduced a new look to the Google homepage in order to boost the use of the Google+ social tools.<ref>{{Cite web |last=Beato |first=Augusto |title=Google Redesign Backs Social Effort |url=http://www.portlandseo.net/google-redesign-backs-social-effort/ |access-date=July 1, 2011 |website=Portland SEO |archive-date=December 1, 2017 |archive-url=https://web.archive.org/web/20171201182305/http://www.portlandseo.net/google-redesign-backs-social-effort/ |url-status=live }}</ref>

One of the major changes was replacing the classic navigation bar with a black one. Google's digital creative director Chris Wiggins explains: "We're working on a project to bring you a new and improved Google experience, and over the next few months, you'll continue to see more updates to our look and feel."<ref>{{Cite news |date=June 29, 2011 |title=Google redesigns its homepage |work=[[Los Angeles Times]] |url=http://latimesblogs.latimes.com/technology/2011/06/google-redesigns-its-homepage-with-new-black-bar-up-top-google-social-network.html |access-date=August 4, 2012 |archive-date=January 21, 2013 |archive-url=https://web.archive.org/web/20130121022830/http://latimesblogs.latimes.com/technology/2011/06/google-redesigns-its-homepage-with-new-black-bar-up-top-google-social-network.html |url-status=live }}</ref> The new navigation bar has been negatively received by a vocal minority.<ref>{{Cite web |title=Google support forum, one of many threads on being unable to switch off the black navigation bar |url=https://www.google.com/support/forum/p/Web+Search/thread?tid=7ddbf7a4c8fa04a9&hl=en |access-date=August 4, 2012 |archive-date=December 24, 2011 |archive-url=https://web.archive.org/web/20111224132612/http://www.google.com/support/forum/p/Web+Search/thread?tid=7ddbf7a4c8fa04a9&hl=en |url-status=live }}</ref>

In November 2013, Google started testing yellow labels for advertisements displayed in search results, to improve user experience. The new labels, highlighted in yellow color, and aligned to the left of each sponsored link help users differentiate between organic and sponsored results.<ref>{{Cite web |title=Google ads: The wolf is out of the lamb's skin |url=http://www.techmw.com/google-ads-wolf-lambs-skin/ |access-date=December 2, 2013 |publisher=www.techmw.com |archive-date=December 2, 2013 |archive-url=https://web.archive.org/web/20131202081946/http://www.techmw.com/google-ads-wolf-lambs-skin/ |url-status=live }}</ref>

On December 15, 2016, Google rolled out a new desktop search interface that mimics their modular mobile user interface. The mobile design consists of a tabular design that highlights search features in boxes. and works by imitating the desktop Knowledge Graph real estate, which appears in the right-hand rail of the search engine result page, these featured elements frequently feature Twitter carousels, People Also Search For, and Top Stories (vertical and horizontal design) modules. The Local Pack and Answer Box were two of the original features of the Google [[search engine results page|SERP]] that were primarily showcased in this manner, but this new layout creates a previously unseen level of design consistency for Google results.<ref name="ab">{{Cite news |last=Schwartz, Barry |date=December 6, 2016 |title=Google begins rolling out a new desktop search user interface |work=Search Engine Land |agency=blogspot |url=http://searchengineland.com/google-begins-rolling-new-desktop-search-user-interface-264889 |access-date=December 6, 2016 |archive-date=December 7, 2016 |archive-url=https://web.archive.org/web/20161207142651/http://searchengineland.com/google-begins-rolling-new-desktop-search-user-interface-264889 |url-status=live }}</ref>