Editing Marketing (section)

== Marketing plan==
{{main|Marketing plan}}
The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, the introduction of a new product, the revision of current marketing strategies for existing products, as well as an organisation's overall marketing strategy. The [[plan]] is created to accomplish specific marketing objectives, outlining a company's [[advertising]] and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and [[marketing mix]] to be used to achieve marketing goals.

An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.

Marketing objectives are typically broad-based in nature, and pertain to the general vision of the firm in the short, medium or long-term. As an example, if one pictures a group of companies (or a [[Conglomerate (company)|conglomerate]]), the objective might be to increase the group's sales by 25% over a ten-year period.