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David Haye
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====Haye vs. de Mori==== On 24 November 2015, Haye and his new promotion and management team, Salter Brothers Entertainment, announced his comeback fight against WBA #10 ranked heavyweight [[Mark de Mori]].<ref>{{Cite web|title = World Boxing Association Ranking {{!}} World Boxing Association|url = http://www.wbanews.com/wba-ranking|website = www.wbanews.com| date=22 December 2011 |access-date = 24 November 2015}}</ref> The fight took place on 16 January 2016 (marketed by Salter Brothers Entertainment as "Haye Day") at The O2 Arena in London, and was Haye's first fight in more than three years since stopping Chisora in 2012. Coming into the fight, Australian De Mori had lost only once in 33 career bouts and 26 of his 29 victories had come via KO, albeit against limited opposition. It was announced on 6 January 2016 that Haye and the Salter Brothers had struck a deal for the comeback fight to be shown on [[free-to-air]] entertainment channel [[Dave (TV channel)|Dave]], the largest non-PSB broadcaster in the UK and the channel's first ever live sport broadcast. In a world's first, Salter Brothers Entertainment also partnered with [[YouTube]] to live-stream the event outside of the UK to a global audience for free. Haye came in at the highest weight of his career, appearing to have gained a lot of muscle mass since the lay off. He employed much less movement than in previous fights and came forward methodically, knocking out de Mori in 113 seconds of the first round. The broadcast of the fight on Dave was the most successful show in the history of the channel after achieving an audience of over 3 million viewers, experiencing a higher share of the UK audience than [[Channel 4]] and was only one per cent behind [[ITV (TV channel)|ITV]].{{citation needed|date=January 2020}} The event was the first ever boxing match to be shot and streamed live in 360 and VR via partnership between Salter Brothers Entertainment and IM360.<ref>{{Cite web | url=http://www.ibtimes.co.uk/david-haye-vs-mark-di-mori-be-worlds-first-live-virtual-reality-boxing-match-1538041 |title = David Haye vs Mark di Mori to be world\'s first live virtual reality boxing match|date = 14 January 2016}}</ref> A large number of celebrities were in attendance; [[Sigma (duo)|Sigma]] performed an opening concert and A-lister guests ringside included [[Benedict Cumberbatch]] and [[Idris Elba]].
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