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Market segmentation
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==== Segment size and growth ==== * How large is the market? * Is the market segment substantial enough to be profitable? (Segment size can be measured in the number of customers, but superior measures are likely to include sales value or volume) * Is the market segment growing or contracting? * What are the indications that growth will be sustained in the long term? Is any observed growth sustainable? * Is the segment stable over time? (Segment must have sufficient time to reach desired performance level)
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