Editing Platinum (section)

===Symbol of prestige in marketing===
{{see also|Platinum album|Platinum (color)}}

Platinum's rarity as a metal has caused advertisers to associate it with exclusivity and wealth. "Platinum" [[Payment card|debit and credit cards]] have greater privileges than "[[gold]]" cards.<ref>{{cite journal|last1 = Gwin|first1 = John|title = Pricing Financial Institution Products|journal = Journal of Professional Services Marketing|volume = 1|pages = 91–99|date = 1986|doi = 10.1300/J090v01n03_07|issue = 3}}</ref> "[[RIAA certification|Platinum awards]]" are frequently the highest, or near highest possible, often ranking above "gold", "[[silver]]" and "[[bronze]]". For example, in the United States, a musical album that has sold more than 1&nbsp;million copies will be credited as "platinum", though an album that has sold more than 10&nbsp;million copies will be certified as "diamond".<ref>{{cite book|page = 126|url = https://books.google.com/books?id=dYFv3ifE0f4C&pg=PA126|title = Big Bang Baby: The Rock Trivia Book|isbn = 978-0-88882-219-2|author1 = Crouse, Richard|date = 1 May 2000| publisher=Dundurn |url-status = live|archive-url = https://web.archive.org/web/20170324034507/https://books.google.com/books?id=dYFv3ifE0f4C&pg=PA126|archive-date = 24 March 2017|df = dmy-all}}</ref> Some products, such as blenders and vehicles, with a silvery-white color are identified as "platinum". Platinum is considered a precious metal, although its use is not as common as the use of gold or silver. The frame of the [[Crown of Queen Elizabeth The Queen Mother]], manufactured for her coronation as Consort of [[King George VI]], is made of platinum. It was the first British crown to be made of this particular metal.<ref>{{cite book|url = https://books.google.com/books?id=SImTll3uupIC&pg=PA312|title = The Signs and Symbols Bible: The Definitive Guide to Mysterious Markings|isbn = 978-1-4027-7004-3|author1 = Gauding, Madonna|date = 6 October 2009| publisher=Sterling Publishing Company |url-status = live|archive-url = https://web.archive.org/web/20170324014245/https://books.google.com/books?id=SImTll3uupIC&pg=PA312|archive-date = 24 March 2017|df = dmy-all}}</ref>