Editing Product placement (section)

==Notable placements==
[[Car|Automobiles]], [[Clothing|apparel]], [[Drink|beverages]], [[home appliance|home goods]], [[furniture]], consumer [[electronics]], [[computer]]s, [[restaurant]]s, [[financial institution]]s, [[travel]], [[airline]]s and [[website]]s are just a few of the product categories.

[[FedEx]] provided vehicles, access, and logistical support for the making of ''[[Cast Away]]''. The movie depicted real FedEx locations, and the company's then CEO appears in one scene.<ref>{{Cite web |url=https://www.wsj.com/articles/SB976490076669428270 |title=FedEx Has a Star Turn In New Film 'Cast Away' |last=Lippman |first=John |date=December 11, 2000 |website=wsj.com |access-date=November 7, 2018 |archive-url=https://web.archive.org/web/20180204025419/https://www.wsj.com/articles/SB976490076669428270 |archive-date=February 4, 2018 |url-status=live |df=mdy-all }}</ref>

===Automobiles===
The most common [[product (business)|products]] to be promoted in this way are automobiles. Frequently, all the important vehicles in a film or television series are supplied by one manufacturer.

The James Bond film franchise has been well known for featuring product placements for [[List of James Bond vehicles|various vehicles]], particularly [[luxury vehicle|luxury]] and [[sports car]]s. [[Aston Martin]] has been the most synonymous with the franchise, dating back to the appearance of the [[Aston Martin DB5]] as Bond's vehicle in ''[[Goldfinger (film)|Goldfinger]]'' (1964).<ref name="guardian-bond">{{Cite news|url=https://www.theguardian.com/media-network/2015/oct/22/spectre-james-bond-007-brands-marketing-sony-heineken-belvedere|title=From Dr. No to Spectre: the brands of James Bond|last=Cassidy|first=Anne|date=2015-10-22|work=The Guardian|access-date=2019-12-04 |issn=0261-3077}}</ref><ref>{{cite news|title = He Drives Fast, but Can James Bond Sell a Car?|url = https://www.bloomberg.com/bw/articles/2014-12-29/he-drives-fast-but-can-james-bond-sell-a-car|newspaper = Bloomberg.com|date = 29 December 2014|access-date = September 29, 2015|archive-url = https://web.archive.org/web/20151001195428/http://www.bloomberg.com/bw/articles/2014-12-29/he-drives-fast-but-can-james-bond-sell-a-car|archive-date = October 1, 2015|url-status = live|df = mdy-all}}</ref>

''[[Cars (film)|Cars]]'' (2006) portrays a mix of real and fictional vehicles as characters. None are directly paid product placements, but many are [[factory-backed]] by manufacturers who provided technical assistance and vehicles during production.<ref name="christophorus">{{cite magazine|url=http://www.porsche.com/usa/accessoriesandservices/christophorusmagazine/archive/archive2006/august-september/|title=Goodbye, Mustang Sally – Hello, Sally Carrera!|magazine=Christophorus Magazine|publisher=[[Porsche AG]]|author1=Larry Edsall|author2=Valerie Höhne|date=August 2006|pages=72–78|access-date=July 31, 2012|archive-url=https://web.archive.org/web/20120908000524/http://www.porsche.com/usa/accessoriesandservices/christophorusmagazine/archive/archive2006/august-september/|archive-date=September 8, 2012|url-status=live|df=mdy-all}}</ref> The Lexus LC 500<ref>{{cite web|url=https://www.lexus.com/models/LC|title=2018 Lexus LC - Luxury Coupe|website=Lexus USA|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423170044/https://www.lexus.com/models/LC|archive-date=April 23, 2018|url-status=live|df=mdy-all}}</ref> was featured in the 2018 film ''[[Black Panther (film)|Black Panther]]''.<ref>{{cite web|url=https://www.vox.com/culture/2018/4/20/17261614/black-panther-box-office-records-gross-iron-man-thor-captain-america-avengers|title=Black Panther just keeps smashing box office records|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423101923/https://www.vox.com/culture/2018/4/20/17261614/black-panther-box-office-records-gross-iron-man-thor-captain-america-avengers|archive-date=April 23, 2018|url-status=live|df=mdy-all|date=2018-04-20}}</ref>  The [[Audi R8]] was featured in the ''[[Tony Stark (Marvel Cinematic Universe)|Iron Man]]'' film series,<ref name=motorl>{{cite web|url=https://www.motor1.com/features/144549/best-worst-car-product-placement/2910125/|title=The Best And Worst Car Product Placements In TV And Movies|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423101946/https://www.motor1.com/features/144549/best-worst-car-product-placement/2910125/|archive-date=April 23, 2018|url-status=live|df=mdy-all}}</ref> while the Acura NSX Roadster was featured in ''[[The Avengers (2012 film)|The Avengers]]''.<ref name=motorl/>

===Apparel and accessories===
The James Bond series has also featured associations with various accessory and fashion brands, such as [[Rolex]] and [[Omega SA|Omega]] watches, [[Calvin Klein (fashion house)|Calvin Klein]] clothing, and [[Samsonite]] luggage.<ref name="bloomberg-bond">{{Cite web|url=https://www.bloomberg.com/news/articles/2012-04-05/for-your-ads-only-50-years-of-james-bond-product-placement|title=For Your Ads Only: 50 Years of James Bond Product Placement|date=April 5, 2012|website=Bloomberg|access-date=2019-12-04}}</ref><ref name="guardian-bond" />

[[Vera Wang]], [[Carolina Herrera]], [[Christian Lacroix]], [[Lanvin (company)|Lanvin]], [[Dior]], [[Oscar De La Renta]], [[Manolo Blahnik]] and [[Vivienne Westwood]] were all featured in the TV series ''[[Sex and the City]]''.<ref>{{cite web|url=https://www.makeupandbeautyforever.com/sex-and-the-city-carrie-bradshaw-wedding-dress-from-vogue-photo-shoot/|title=Sex and the City Carrie Bradshaw Wedding Dress from Vogue Photo shoot|date=August 25, 2015|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423101929/https://www.makeupandbeautyforever.com/sex-and-the-city-carrie-bradshaw-wedding-dress-from-vogue-photo-shoot/|archive-date=April 23, 2018|url-status=live|df=mdy-all}}</ref> [[Under Armour]]<ref>{{cite web|url=https://www.google.com/search?q=NYSE:UAA#scso=uid_qencWpOWHMi8tQXfqbvIDg_5:0|title=NYSE:UAA - Google Search|website=www.google.com|access-date=April 24, 2018}}</ref> has been featured in films such as the ''[[Fast and the Furious]]''<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/dwayne-johnson-under-armour-announce-859639|title=Dwayne Johnson Was Made for His Under Armour Partnership|last=Reed|first=Sam|date=January 26, 2016|website=The Hollywood Reporter|url-status=live|archive-url=https://web.archive.org/web/20171113181325/http://www.hollywoodreporter.com/news/dwayne-johnson-under-armour-announce-859639|archive-date=November 13, 2017|access-date=November 7, 2018|df=mdy-all}}</ref> ''[[The Martian (film)|The Martian]]'', ''[[22 Jump Street]]'', and ''[[Fantastic Four (2015 film)|Fantastic Four]]''.<ref>{{cite web|url=http://www.brandchannel.com/2015/09/10/under-armour-product-placement-091015/|title=From The Rock to The Martian, Under Armour Product Placement Scores|work=brandchannel |date=September 10, 2015|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423033923/http://www.brandchannel.com/2015/09/10/under-armour-product-placement-091015/|archive-date=April 23, 2018|url-status=live|df=mdy-all}}</ref>

===Consumer electronics and computers===
[[Apple Inc.|Apple]]'s products frequently appear in films, music videos and on television. Apple has stated that they do not pay for this, but declined to discuss how its products are placed; some Apple placements have stemmed from their products' ubiquity and position as a [[status symbol]], rather than actual paid promotion.<ref>{{Cite web |url=https://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR2006041401670.html?noredirect=on |title=Apple Gets a Big Slice Of Product-Placement Pie |last=Goo |first=Sara Kehaulani |date=April 15, 2006 |website=washingtonpost.com |access-date=November 7, 2018}}</ref> For example, [[Pixar]] films have often included references to Apple products as an homage to company co-founder [[Steve Jobs]], who was an early investor in the studio.<ref name="tnw-applepixar">{{cite web|title=Scare Different and Mac iCar: Two Apple references in Pixar flicks you may have missed|url=https://thenextweb.com/apple/2012/03/26/scare-different-and-mac-icar-two-apple-references-in-pixar-flicks-you-may-have-missed/#gref|website=The Next Web|access-date=May 31, 2016|archive-url=https://web.archive.org/web/20160701143109/http://thenextweb.com/apple/2012/03/26/scare-different-and-mac-icar-two-apple-references-in-pixar-flicks-you-may-have-missed/#gref|archive-date=July 1, 2016|url-status=live|df=mdy-all|date=2012-03-26}}</ref> Apple products are also prominently displayed in shows produced for their streaming service [[Apple TV+]]. [[The New York Times|The Wall Street Journal]] reported that, in a sample of 74 Apple TV+ episodes, over 700 instances of Apple product placement were shown, either on set or actively being used by characters.<ref>{{Cite web |last=Wassus |first=Kenny |date=September 13, 2021 |title=Hundreds of iPhones Are in 'Ted Lasso.' They're More Strategic Than You Think |url=https://www.wsj.com/video/series/in-depth-features/hundreds-of-iphones-are-in-ted-lasso-theyre-more-strategic-than-you-think/BF83B882-AA90-46B2-9703-9D9689778D8D |website=The Wall Street Journal}}</ref>

The 2010 ''[[Modern Family]]'' episode "[[Game Changer (Modern Family)|Game Changer]]" prominently featured the [[iPad]] and aired prior to its launch, while the 2015 episode "[[Connection Lost]]" was presented entirely from the perspective of a [[MacBook]] laptop, who interacted with other characters via [[FaceTime]] video calls and [[iMessage]], while also using other [[macOS|Mac OS X]] applications. Show creator [[Steven Levitan]] said the show had an ongoing relationship with Apple, but did not elaborate further. In the case of the former, while the episode's credits did state that the iPad was "provided" by Apple, the company did not pay the show's broadcaster [[American Broadcasting Company|ABC]] for the integration, nor buy any commercial time during the episode. Similarly, Apple did not provide any financial compensation for "Connection Lost", but did provide [[MacBook Pro]] and [[iPhone]] hardware for the filming, and a [[Mac Pro]] workstation for post-production.<ref>{{cite news |last=Ihnat |first=Gwen |url=https://www.avclub.com/modern-family-connection-lost-1798182858 |title=Review: Modern Family: "Connection Lost" |newspaper=The A.V. Club |date=February 25, 2015 |access-date=March 6, 2015 |archive-url=https://web.archive.org/web/20150305134022/http://www.avclub.com/tvclub/modern-family-connection-lost-215702 |archive-date=March 5, 2015 |url-status=live |df=mdy-all }}</ref><ref>{{Cite news|url=http://adage.com/article/media/modern-family-ipad-abc-collect/143105/|title='Modern Family' Featured an IPad, but ABC Didn't Collect|work=Advertising Age|access-date=July 28, 2017 |archive-url=https://web.archive.org/web/20170729014944/http://adage.com/article/media/modern-family-ipad-abc-collect/143105/|archive-date=July 29, 2017|url-status=live|df=mdy-all}}</ref>

In video games, the most common placements are for processors or graphics cards. For example, in EA's ''[[Battlefield 2142]]'', ads for [[Intel Core 2]] processors appear on map billboards. EA's ''[[The Sims]]'' contains in-game advertising for [[Intel]] and for [[McDonald's]]. [[Rare (company)|Rare]]'s ''[[Perfect Dark Zero]]'' features ads for [[Samsung]] in their menus.<ref>[http://uisk.jinonice.cuni.cz/sisler/publications/games_politics.htm Videogames and Politics], Šisler, Vít. In EnterMultimediale 2, International Festival of Art and New Technologies, Praha: CIANT, 2005, p. 38–40. {{ISBN|80-239-4927-6}}.</ref>

===Food and beverage===
The use of [[Reese's Pieces]] as a prominent plot element in the film ''[[E.T. the Extra-Terrestrial]]'' was the result of a sponsorship deal; it was originally intended for the titular character's favorite food to be [[M&M's]] candies, but [[Mars Incorporated]] turned down an offer, believing the film's alien would scare children. The [[Hershey Company]] took the sponsorship instead, which included the rights for the company to cross-promote Reese's Pieces with the film. The deal was considered a major coup for the company; sales of Reese's Pieces tripled, and some retailers had trouble meeting demand for the product.<ref name="wired">{{Cite magazine|url=https://www.wired.com/2015/03/et-gadgets-and-gear/|title=The Gear That Made E.T. the Pinnacle of Product Placement|magazine=Wired|access-date=December 11, 2017 |archive-url=https://web.archive.org/web/20171211105236/https://www.wired.com/2015/03/et-gadgets-and-gear/|archive-date=December 11, 2017|url-status=live|df=mdy-all}}</ref><ref name="sweet" />

Alongside [[List of films considered the worst|criticism]] for trying to ride off the popularity of ''E.T.'', the film ''[[Mac and Me]]'' was widely criticized for containing numerous placements for Coca-Cola soft drinks and the fast food chain McDonald's; both brands are integral to the film's plot, while McDonald's mascot [[Ronald McDonald]] makes an appearance during a dance scene set at a McDonald's, and is credited as appearing in the film "as himself". Critics also noted that the name of the alien creature featured in the film, "Mac", could also be interpreted as a reference to the chain's notable burger, the [[Big Mac]].<ref>{{Cite news|url=https://www.avclub.com/ronald-mcdonald-approved-case-file-151-mac-and-me-1798218494|title=Ronald McDonald Approved Case File #151: Mac And Me|last=Rabin|first=Nathan|work=The A.V. Club|access-date=November 29, 2017 |archive-url=https://web.archive.org/web/20171201040153/https://www.avclub.com/ronald-mcdonald-approved-case-file-151-mac-and-me-1798218494|archive-date=December 1, 2017|url-status=live|df=mdy-all}}</ref><ref>{{Cite news|url=https://www.latimes.com/archives/la-xpm-1999-aug-29-ca-4591-story.html|title=Branded into the Scenery: Commentary: Advertising is so much a part of life that it's understandable to find familiar products in films. But sometimes it goes too far.|last=Harrison|first=Eric|date=August 29, 1999|work=Los Angeles Times|access-date=November 28, 2017 |issn=0458-3035|archive-url=https://web.archive.org/web/20170925155628/http://articles.latimes.com/1999/aug/29/entertainment/ca-4591|archive-date=September 25, 2017|url-status=live|df=mdy-all}}</ref><ref>{{Cite news|url=https://www.latimes.com/archives/la-xpm-1988-08-15-ca-300-story.html|title=MOVIE REVIEW : 'Mac and Me' Takes a Big McBite Out of 'E.T.'|last=Wilmington|first=Michael|date=August 15, 1988|work=Los Angeles Times|access-date=November 28, 2017 |issn=0458-3035|archive-url=https://web.archive.org/web/20110307085307/http://articles.latimes.com/1988-08-15/entertainment/ca-300_1_big-mac|archive-date=March 7, 2011|url-status=live|df=mdy-all}}</ref> Its producer R.J. Louis denied that the film was funded by McDonald's; he had previously worked on campaigns for the company and wanted to make a film that would help benefit the [[Ronald McDonald House Charities]], and had to pursue rights to portray the McDonald's brand in the film (noting that he was "still the only person in the universe that ever had the exclusive motion picture rights to the McDonald's trademark, their actors, their characters, and the whole company"), but did receive funding from one of the chain's major suppliers, [[Golden State Foods]]. He also justified the extended dance scene, as trips to McDonald's were often seen as a "treat" for children of the era, and explained that "Mac" was meant to be an acronym for "Mysterious Alien Creature".<ref>{{Cite news|url=https://www.thrillist.com/entertainment/nation/mcdonalds-mac-and-me-paul-rudd-movie-et-spinoff|title=How McDonald's Insane 'E.T.' Rip-off Got Made (and Bombed)|last=Patches|first=Matt|date=April 3, 2017|work=Thrillist|access-date=December 11, 2017|archive-url=https://web.archive.org/web/20171211213637/https://www.thrillist.com/entertainment/nation/mcdonalds-mac-and-me-paul-rudd-movie-et-spinoff|archive-date=December 11, 2017|url-status=live|df=mdy-all}}</ref>

The James Bond series has also prominently featured placements for [[liquor]], tied to the character's recurring [[Shaken, not stirred|affinity for martinis]] (particularly, [[Vesper (cocktail)|vespers]]), although ''[[Skyfall]]'' deviated from this tradition by entering into a promotional deal with Dutch brewery [[Heineken NV|Heineken]] (which also allowed the company to feature Bond actor [[Daniel Craig]] in an accompanying ad campaign).<ref name="bloomberg-bond" /><ref name="guardian-bond" />

===Tobacco===
Tobacco companies have made direct payment to stars for using their [[cigarette]]s in films. Sylvester Stallone received US$500,000 to use [[Brown and Williamson]] tobacco products in five feature films.<ref>[http://legacy.library.ucsf.edu/tid/tmq36b00U.S. Exhibit 21,044] Legacy Tobacco Documents Library</ref><ref>[http://legacy.library.ucsf.edu/tid/hlm56b00 Re: agreements between Stallone and Associated Film Promotions] {{Webarchive|url=https://web.archive.org/web/20110614120311/http://legacy.library.ucsf.edu/tid/hlm56b00 |date=June 14, 2011 }} Legacy Tobacco Documents Library</ref><ref>{{cite web|url=http://legacy.library.ucsf.edu/about/about_collections.jsp#ucbw|title=Master Settlement Agreement Collections|access-date=May 30, 2010|archive-url=https://web.archive.org/web/20100622090229/http://legacy.library.ucsf.edu/about/about_collections.jsp#ucbw|archive-date=June 22, 2010|url-status=live|df=mdy-all}}</ref>

In response to a ''[[Christian Science Monitor]]'' article<ref>{{cite journal |last=Bergman |first=Carol |title=Tobacco's Cloudy Image on The Silver Screen |url=http://www.csmonitor.com/1989/0728/ebond.html |journal=The Christian Science Monitor |access-date=June 13, 2014 |archive-url=https://web.archive.org/web/20140413155826/http://www.csmonitor.com/1989/0728/ebond.html |archive-date=April 13, 2014 |url-status=live |df=mdy-all |date=1989-07-28 }}</ref> accusing the industry of deliberately using product placement as an advertising strategy, the [[Tobacco Institute]] claimed that product placement is driven by filmmakers to "achieve desired artistic effects but also to offset production costs". It also claimed "the 1970 federal ban on cigarette advertising on television and radio does not prohibit payments to filmmakers for the use of cigarettes in a film." The rebuttal concludes with the sentiment that smoking in film provides a certain "aesthetic" which is legitimate and at the filmmaker's discretion.<ref>{{cite web |title=Letter to Curtis Sitome |url=http://legacy.library.ucsf.edu/tid/yvo72f00/pdf |publisher=University of California |access-date=June 13, 2014 |archive-url=https://web.archive.org/web/20140616043635/http://legacy.library.ucsf.edu/tid/yvo72f00/pdf |archive-date=June 16, 2014 |url-status=live |df=mdy-all }}</ref>

===Airlines===
Many airlines have advertised prominently in film, in some cases to promote a new flight route or just to increase public awareness of the company. [[Pan Am]] advertised in many films, including ''[[2001: A Space Odyssey (film)|2001: A Space Odyssey]]''<!-- Pan Am spacecraft --><ref name="nytimes-Elliot" /> and [[James Bond (character)|James Bond]] films. [[American Airlines]] was advertised in ''[[Home Alone]]'' and ''[[Home Alone 2]]'', and a model of a [[Virgin Atlantic]] [[Boeing 747]] was shown in ''[[Wayne's World (film)|Wayne's World]]''. [[Mike Myers]]' later film, ''[[Austin Powers: The Spy Who Shagged Me]]'', featured a major promotion with Virgin, including repainting some of Virgin's fleet to read "Virgin Shaglantic".<ref>{{Cite web |url=https://adage.com/article/news/virgin-brings-aboard-austin-powers-tie/31416/ |title=Virgin brings aboard 'Austin Powers' tie-in |last=Goetzl |first=David |date=May 10, 1999 |website=adage.com |access-date=November 7, 2018}}</ref>

[[American Airlines]] and [[Hilton Hotels & Resorts|Hilton Hotels]] were featured in the film ''[[Up in the Air (2009 film)|Up in the Air]]''.

[[Turkish Airlines]] was featured in the film ''[[Batman v Superman: Dawn of Justice]]''. Warner Bros and Turkish Airlines signed a contract together to help promote and endorse the film.<ref>{{Cite news |url=https://www.theglobeandmail.com/report-on-business/industry-news/marketing/turkish-airlines-bets-big-on-batman-v-superman-tie-in/article29754233/ |title=How a big bet on Batman v Superman paid off for Turkish Airlines |last=Krashinsky |first=Sarah |date=April 25, 2016 |website=globeandmail.com |access-date=November 7, 2018 |archive-url=https://web.archive.org/web/20161005013431/http://www.theglobeandmail.com/report-on-business/industry-news/marketing/turkish-airlines-bets-big-on-batman-v-superman-tie-in/article29754233/ |archive-date=October 5, 2016 |url-status=live |df=mdy-all }}</ref>