Editing Perception management (section)

==Psychology==

In restaurants, the staff will frequently overestimate the wait time for a group of customers to be seated because when they are seated quicker, they experience increased satisfaction and perceive the restaurant in a more favorable manner. Psychology is important for perception management to be effective, because knowing the way the human mind functions and thinks is necessary to give the customers the satisfaction they want and expect.<ref>{{cite web|author=Maister, D.|year=1985|title= The Psychology of Waiting Lines|url= http://davidmaister.com/articles/5/52/|publisher=davidmaister.com}}</ref>