Editing Product placement (section)

===Automobiles===
The most common [[product (business)|products]] to be promoted in this way are automobiles. Frequently, all the important vehicles in a film or television series are supplied by one manufacturer.

The James Bond film franchise has been well known for featuring product placements for [[List of James Bond vehicles|various vehicles]], particularly [[luxury vehicle|luxury]] and [[sports car]]s. [[Aston Martin]] has been the most synonymous with the franchise, dating back to the appearance of the [[Aston Martin DB5]] as Bond's vehicle in ''[[Goldfinger (film)|Goldfinger]]'' (1964).<ref name="guardian-bond">{{Cite news|url=https://www.theguardian.com/media-network/2015/oct/22/spectre-james-bond-007-brands-marketing-sony-heineken-belvedere|title=From Dr. No to Spectre: the brands of James Bond|last=Cassidy|first=Anne|date=2015-10-22|work=The Guardian|access-date=2019-12-04 |issn=0261-3077}}</ref><ref>{{cite news|title = He Drives Fast, but Can James Bond Sell a Car?|url = https://www.bloomberg.com/bw/articles/2014-12-29/he-drives-fast-but-can-james-bond-sell-a-car|newspaper = Bloomberg.com|date = 29 December 2014|access-date = September 29, 2015|archive-url = https://web.archive.org/web/20151001195428/http://www.bloomberg.com/bw/articles/2014-12-29/he-drives-fast-but-can-james-bond-sell-a-car|archive-date = October 1, 2015|url-status = live|df = mdy-all}}</ref>

''[[Cars (film)|Cars]]'' (2006) portrays a mix of real and fictional vehicles as characters. None are directly paid product placements, but many are [[factory-backed]] by manufacturers who provided technical assistance and vehicles during production.<ref name="christophorus">{{cite magazine|url=http://www.porsche.com/usa/accessoriesandservices/christophorusmagazine/archive/archive2006/august-september/|title=Goodbye, Mustang Sally – Hello, Sally Carrera!|magazine=Christophorus Magazine|publisher=[[Porsche AG]]|author1=Larry Edsall|author2=Valerie Höhne|date=August 2006|pages=72–78|access-date=July 31, 2012|archive-url=https://web.archive.org/web/20120908000524/http://www.porsche.com/usa/accessoriesandservices/christophorusmagazine/archive/archive2006/august-september/|archive-date=September 8, 2012|url-status=live|df=mdy-all}}</ref> The Lexus LC 500<ref>{{cite web|url=https://www.lexus.com/models/LC|title=2018 Lexus LC - Luxury Coupe|website=Lexus USA|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423170044/https://www.lexus.com/models/LC|archive-date=April 23, 2018|url-status=live|df=mdy-all}}</ref> was featured in the 2018 film ''[[Black Panther (film)|Black Panther]]''.<ref>{{cite web|url=https://www.vox.com/culture/2018/4/20/17261614/black-panther-box-office-records-gross-iron-man-thor-captain-america-avengers|title=Black Panther just keeps smashing box office records|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423101923/https://www.vox.com/culture/2018/4/20/17261614/black-panther-box-office-records-gross-iron-man-thor-captain-america-avengers|archive-date=April 23, 2018|url-status=live|df=mdy-all|date=2018-04-20}}</ref>  The [[Audi R8]] was featured in the ''[[Tony Stark (Marvel Cinematic Universe)|Iron Man]]'' film series,<ref name=motorl>{{cite web|url=https://www.motor1.com/features/144549/best-worst-car-product-placement/2910125/|title=The Best And Worst Car Product Placements In TV And Movies|access-date=April 24, 2018|archive-url=https://web.archive.org/web/20180423101946/https://www.motor1.com/features/144549/best-worst-car-product-placement/2910125/|archive-date=April 23, 2018|url-status=live|df=mdy-all}}</ref> while the Acura NSX Roadster was featured in ''[[The Avengers (2012 film)|The Avengers]]''.<ref name=motorl/>