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===Accusations of homophobia=== Snickers aired a commercial in [[Spain]] in August 2021. The 20-second video featured Spanish influencer Aless Gibaja at a restaurant, ordering "a sexy orange juice with Vitamins A, B, and C." A nearby friend, seeming confused, offers a Snickers bar—as part of the candy bar's ongoing marketing slogan of "You're not you when you're hungry"—and Gibaja is seemingly transformed into a bearded man with a low voice.<ref>{{cite news |last1=Woodyatt |first1=Duarte Mendonca, Amy |title=Snickers pulls Spanish advert after homophobia accusations |url=https://www.cnn.com/2021/08/07/europe/snickers-advert-homophobia-intl-scli/index.html |work=CNN |date=7 August 2021 |language=en}}</ref> The video began circulating online after airing, and received criticism as it was perceived to be homophobic. [[Irene Montero]], Spain's Minister for Equality, condemned the commercial, questioning "to whom it might have seemed like a good idea to use homophobia as a business strategy". She also added that it was "shameful and unfortunate" for Snickers to "continue to perpetuate stereotypes and promote homophobia".<ref>{{cite news |last1=Kassam |first1=Ashifa |title=Snickers Spain pulls advert after accusations of homophobia |url=https://www.theguardian.com/world/2021/aug/06/snickers-spain-pulls-advert-after-accusations-of-homophobia |work=The Guardian |date=6 August 2021}}</ref> Snickers later ceased airing the commercial and issued an apology for "any misunderstanding".<ref>{{cite news |title=Snickers Spain pulls TV advert after homophobia accusations |work=BBC |url=https://www.bbc.com/news/world-europe-58120598 |date=6 August 2021}}</ref>
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