Editing Toronto Maple Leafs (section)

==== Logo and uniform ====
{{multiple image
 | total_width=230
 | align = right
 | direction = horizontal
 | image1 = Toronto Arenas Logo.svg
 | alt1 = The Toronto Arenas logo, which is a capitalized letter T in blue.
 | image2 = St. Patricks de Toronto.gif
 | alt2 = One of the Toronto St. Patricks logo, a white capsule with its long side laid horizontally superimposed on a green background. The words St. Pats spelt out within the capsule.
 | footer = Former logos used by the franchise (from left to right: Arenas logo used from 1917 to 1918; the St. Patricks logo used from 1922 to 1925).
}}
The team is represented through several images and symbols, including the maple leaf logo found on the club's uniform. The Maple Leafs' jersey has a long history and is one of the best-selling NHL jerseys among fans.<ref name="hunter2010">{{cite news|author=Paul Hunter|date=June 14, 2010|title=Leafs' new look is a bit old-school|work=Toronto Star|url=https://www.thestar.com/sports/hockey/nhl/mapleleafs/article/823558--leafs-new-look-is-a-bit-old-school|access-date=September 6, 2011|url-status=live|archive-url=https://web.archive.org/web/20111124012637/http://www.thestar.com/sports/hockey/nhl/mapleleafs/article/823558--leafs-new-look-is-a-bit-old-school|archive-date=November 24, 2011}}</ref> The club's uniforms have been altered several times. The club's first uniforms were blue and featured the letter T.<ref>{{cite web|url=https://www.nhl.com/mapleleafs/news/leafs-unveil-uniform-for-the-2017-scotiabank-nhl-centennial-classic/c-283939166|title=Leafs Unveil Uniform For Centennial Classic|work=Toronto Maple Leafs|publisher=Maple Leaf Sports & Entertainment|date=November 21, 2016|access-date=July 9, 2017|archive-url=https://web.archive.org/web/20170803212401/https://www.nhl.com/mapleleafs/news/leafs-unveil-uniform-for-the-2017-scotiabank-nhl-centennial-classic/c-283939166|archive-date=August 3, 2017|url-status=live}}</ref> The first major alteration came in 1919 when the club was renamed the St. Patricks. The uniforms were green with "Toronto St. Pats" on the logo, lettered in green either on a white "pill" shape or stripes.<ref name=ml1920 />{{sfn|Obodiac|1976|p=202}}

When the club was renamed the Maple Leafs in the 1927–28 season, the logo was changed, and the team reverted to blue uniforms.{{sfn|Shea|Wilson|2016|p=35}} The logo was a 48-point maple leaf with the words lettered in white. The home jersey was blue with alternating thin-thick stripes on the arms, legs and shoulders. The road uniform was white with three stripes on the chest and back, waist and legs.{{sfn|LeafsPR|2016|p=364}} For 1933–34, the alternating thin-thick stripes were replaced with stripes of equal thickness. This remained the basic design for the next 40 years.{{sfn|LeafsPR|2016|p=364}} In 1937, veins were added to the leaf and "Toronto" curved downwards at the ends instead of upwards.{{sfn|Obodiac|1976|p=212}} In 1942, the 35-point leaf was introduced. In 1946, the logo added trimming to the leaf with a white or blue border, while "C" for captain and "A" for alternate captain first appeared on the sweaters. In 1947, the "Toronto Maple Leafs" lettering was in red for a short time. In 1958, a six-eyelet lace and tie were added to the neck and a blue shoulder yoke was added. In 1961, player numbers were added to the sleeves.{{sfn|LeafsPR|2016|p=365}}

[[File:Toronto Maple Leafs Logo 1939 - 1967.svg|thumb|left|alt=Old logo for the Maple Leaf, featuring a blue maple leaf stylized with leaf veins on its edges, with white lettering Toronto Maple Leaf placed within the Maple Leaf.|Logo for the Maple Leafs from 1963 to 1967. The logo was later used as an alternate logo for the Maple Leafs (1992–2000; 2008–2016).]]
The fourth major change came in the 1966–67 season when the logo was changed to an 11-point leaf, similar to the leaf on the then-new [[flag of Canada]] to commemorate the [[Canadian Centennial]].{{sfn|LeafsPR|2016|p=365}} The simpler leaf logo featured the [[Futura Display]] typeface, replacing the previous block letters. The stripes on the sleeves and waistline were also changed, adding a wider stripe in between the two thinner stripes (similar to the stripe patterns on the socks and the early Leafs sweaters). Before the 1970–71 season, the Leafs adopted a new 11-point leaf logo, with a [[Kabel (typeface)|Kabel bold-font]] "Toronto" going straight across, running parallel to the other words. Other changes to the sweater included the replacement of the arm strips with an elongated yoke that extended to the ends of the sleeves, a solid single stripe on the waist replacing the three waistline stripes, two stripes on the stockings, and a smaller, textless Leaf crest on the shoulders.{{sfn|LeafsPR|2016|p=366}} In 1973, the jersey's neck was a lace tie-down design, before the V-neck returned in 1976. In 1977, the NHL rules were changed to require names on the backs of the uniforms, but Harold Ballard resisted the change. Under Ballard's direction, the team briefly "complied" with the rule by placing blue letters on the blue road jersey for a game on February 26, 1978. With the NHL threatening hefty fines for failing to comply with the spirit of the rule (namely, having the names be legible for the fans and broadcasters in attendance), Ballard reached a compromise with the league, allowing the Leafs to finish the [[1977–78 NHL season|1977–78 season]] with contrasting white letters on the road sweaters, and coming into full compliance with the new rule in the [[1978–79 NHL season|1978–79 season]] by adding names in blue to the white home sweaters.{{sfn|LeafsPR|2016|p=366}}

With the NHL's 75th anniversary season (1991–92 season), the Leafs wore "Original Six" style uniforms similar to the designs used in the 1940s.{{sfn|LeafsPR|2016|p=366}} Because of the fan reaction to the previous season's classic uniforms, the first changes to the Maple Leafs uniform in over 20 years were made. The revised uniforms for [[1992–93 NHL season|1992–93]] featured two stripes on the sleeves and waistline like the classic uniform, but with the 1970 11-point leaf with Kabel text on the front. A vintage-style veined leaf crest was placed on the shoulders.{{sfn|LeafsPR|2016|p=366}} The uniforms would undergo a few modifications over the years.

[[File:2016 NHL All-Star Game (24660206292).jpg|thumb|alt=A banner featuring an old Maple Leaf logo, featuring an eleven-pointed white maple leaf on a blue background.|Maple Leafs banner at the [[2016 National Hockey League All-Star Game|2016 NHL All-Star Game]]. The 11-point leaf logo was used as the primary team logo from [[1970–71 NHL season|1970]] to [[2016–17 NHL season|2016]].]]
In 1997, [[Nike, Inc.|Nike]] acquired the rights to manufacture Maple Leafs uniforms. Construction changes to the uniform included a wishbone collar and pothole mesh underarms, while the player name and number font were changed to Kabel to match the logo. CCM returned to manufacturing the Leafs uniforms in 1999 when Nike withdrew from the hockey jersey market, and kept most of the changes, although in 2000 the Kabel numbers were replaced with block numbers outlined in silver, and a silver-outlined interlocked TML monogram replaced the vintage leaf on the shoulders. Also during this time, the Leafs began wearing a white 1960s-style throwback [[third jersey]] featuring the outlined 35-point leaf, blue shoulders, and lace-up collar.

With Reebok taking over the NHL jersey contract following the 2004–05 lockout, changes were expected when the [[Reebok Edge|Edge uniform system]] was set to debut in 2007. As part of the Edge overhaul, the TML monograms were removed from the shoulders, and the silver outlines on the numbers were replaced with blue or white outlines (e.g. the blue home jersey featured white numbers with blue and white outlines, rather than blue and silver), and the waistline stripes were removed. In 2010, the two waistline stripes were restored, the vintage leaf returned to the shoulders, and the player names and numbers were changed again, reverting to a simpler single-colour block font. Finally, lace-up collars were brought back to the primary uniforms.<ref name="hunter2010" />{{sfn|LeafsPR|2016|p=367}} The Leafs also brought back the 1967–1970 blue uniform, replacing the white 1960s jersey as their third uniform. For the [[2014 NHL Winter Classic]], the Leafs wore a sweater inspired by their earlier uniforms in the 1930s.{{sfn|LeafsPR|2016|p=367}}

On February 2, 2016, the team unveiled a new logo for the 2016–17 season in honour of its centennial, dropping the use of the Kabel-style font lettering used from 1970; it returns the logo to a form inspired by the earlier designs, with 31 points to allude to the 1931 opening of Maple Leaf Gardens, and 17 veins a reference to its establishment in 1917. 13 of the veins are positioned along the top part in honour of its 13 Stanley Cup victories. The logo was subsequently accompanied by a new uniform design that was unveiled during the [[2016 NHL entry draft]] on June 24, 2016.<ref>{{cite news|title=Maple Leafs Unveil New Logo|url=https://www.nhl.com/mapleleafs/news/maple-leafs-unveil-new-logo/c-807338|publisher=NHL Enterprises, L.P.|website=MapleLeafs.com|date=February 2, 2016|archive-url=https://web.archive.org/web/20170406203619/https://www.nhl.com/mapleleafs/news/maple-leafs-unveil-new-logo/c-807338|archive-date=April 6, 2017|access-date=October 20, 2024|url-status=dead}}</ref><ref>{{cite web|title=Leafs unveil new logo for 2016–17|url=https://www.tsn.ca/leafs-unveil-new-logo-for-2016-17-1.432349|publisher=The Sports Network|date=February 2, 2016|access-date=June 26, 2016|url-status=live|archive-url=https://web.archive.org/web/20160621215611/http://www.tsn.ca/leafs-unveil-new-logo-for-2016-17-1.432349|archive-date=June 21, 2016}}</ref><ref>{{cite news|title=Toronto Maple Leafs unveil new uniforms at 2016 NHL Draft|url=https://www.nhl.com/mapleleafs/news/toronto-maple-leafs-unveil-new-uniforms-at-2016-nhl-draft/c-887071|publisher=NHL Enterprises, L.P.|website=MapleLeafs.com|date=June 24, 2016|archive-url=https://web.archive.org/web/20161105104820/https://www.nhl.com/mapleleafs/news/toronto-maple-leafs-unveil-new-uniforms-at-2016-nhl-draft/c-887071|archive-date=November 5, 2016|access-date=October 20, 2024|url-status=dead}}</ref> In addition to the new logo, the new uniforms feature a custom block typeface for the player names and numbers. Two stripes remain on the sleeves, with a single stripe at the waistline. The updated design carried over to the [[Adidas]] Adizero uniforms adopted by the NHL in 2017.<ref>{{cite press release|title=NHL and adidas Unveil New Uniforms for 2017–18 Season|url=https://www.nhl.com/mapleleafs/news/nhl-and-adidas-unveil-new-uniforms-for-2017-18-season/c-290030050|publisher=NHL Enterprises, L.P.|website=MapleLeafs.com|date=June 21, 2017|access-date=December 6, 2020}}</ref>

The Maple Leafs have worn historical throwback uniforms for select games, with the club wearing Toronto Arenas or St. Pats-inspired throwback designs.<ref name=retrorev>{{cite news|url=https://torontosun.com/sports/hockey/nhl/toronto-maple-leafs/new-maple-leafs-reverse-retro-jersey-sparks-debate|title=New Maple Leafs' 'Reverse Retro' jersey sparks debate|last=Hornby|first=Lance|date=November 16, 2020|access-date=December 6, 2020|newspaper=Toronto Sun}}</ref> Additionally, the Leafs have also used contemporary "historically inspired" uniforms as an alternate uniform. For the Centennial Classic, each Leafs player wore a blue sweater with bold white stripes across the chest and arms; the white stripe being a tribute to the St. Pats, while a stylized-"T" used by the Arenas featured on their [[hockey pants]].<ref name="stadiumuni" /> For the 2020–21 season, the Maple Leafs wore "reverse retro" alternate uniforms, which included silver stripes inspired by the uniforms used from 1970 to 1972, while using the club's logo used from 1967 to 1970.<ref name="retrorev" /> Then for the [[2022 Heritage Classic]], the Maple Leafs donned a modified version of the team's Arenas throwbacks, with blue-on-blue lettering on the "Arenas" wordmark as a nod to the infamous 1978 uniforms.<ref>{{cite web|url=https://www.nhl.com/news/nhl-heritage-classic-jerseys-maple-leafs-sabres/c-330900596|title=Sabres, Maple Leafs reveal jerseys for 2022 NHL Heritage Classic|publisher=[[National Hockey League]]|date=February 17, 2022|access-date=February 18, 2022}}</ref> A second "reverse retro" alternate uniform, featuring the blue version of the white road uniforms they wore in 1962, was released. This design added a white shoulder yoke which was absent on the original blue uniform.<ref>{{cite news|title=NHL Reverse Retro jerseys for all 32 teams unveiled by adidas|url=https://www.nhl.com/news/2022-adidas-nhl-reverse-retro-jerseys-reveal/c-336511528|website=NHL.com|date=October 20, 2022|access-date=October 20, 2022}}</ref>

Other alternate uniforms worn by the team include a white uniform with two blue stripes across the chest and arms, paired this uniform with white pants worn for the [[2018 NHL Stadium Series]].<ref name=stadiumuni>{{cite web|url=https://www.nhl.com/mapleleafs/news/leafs-unveil-uniform-for-the-2017-scotiabank-nhl-centennial-classic/c-283939166|title=Leafs Unveil Uniform For Centennial Classic|department=Toronto Maple Leafs|access-date=December 6, 2020|date=November 21, 2016|website=www.nhl.com|publisher=NHL Enterprise}}</ref> The uniforms were largely coloured white as a tribute to the [[Royal Canadian Navy]] and also included bolder blue outlines to create uniforms more pronounced for outdoor settings.<ref name="stadiumuni" />

During the 2021–22 season, the Leafs named [[TikTok]], a video-sharing website, as their helmet entitlement partner.<ref>{{Cite web|title=MLSE announces deal with TikTok, company's logo featured on Leafs' helmets|url=https://www.sportsnet.ca/nhl/article/mlse-announces-deal-tiktok-companys-logo-featured-leafs-helmets/|access-date=October 13, 2021|website=Sportsnet|date=October 13, 2021 }}</ref> Then in the 2022–23 season, the Maple Leafs announced a uniform sponsorship with the [[Dairy Farmers of Ontario]], utilizing the organization's "Milk" insignia.<ref>{{cite web |title=Toronto Maple Leafs Partner with Dairy Farmers of Ontario |url=https://www.nhl.com/mapleleafs/news/toronto-maple-leafs-partner-with-dairy-farmers-of-ontario/c-335651244 |website=NHL.com |access-date=September 20, 2022 |date=September 20, 2022}}</ref> For the 2023–24 season, [[Pizza Pizza]] became the team's helmet entitlement partner; however, they were only featured on the home helmets.<ref>{{Cite web|title=Report: Maple Leafs to Unveil Pizza Pizza as New Helmet Sponsor for 2023-24 Home Games|url=https://thehockeynews.com/nhl/toronto-maple-leafs/latest-news/report-maple-leafs-to-unveil-pizza-pizza-as-new-helmet-sponsor-for-2023-24-home-games|access-date=April 29, 2024|website=The Hockey News|date=November 28, 2023}}</ref> In the 2024–25 season, Mondelez's [[Oreo]] served as the team's helmet entitlement partner, placing them on all of their helmets.<ref>{{Cite web|title=Maple Leafs announce Oreo as new helmet sponsor for upcoming NHL season|url=https://www.sportsnet.ca/nhl/article/maple-leafs-announce-oreo-as-new-helmet-sponsor-for-upcoming-nhl-season/|access-date=March 21, 2025|website=Sportsnet|date=September 17, 2024}}</ref>

On March 22, 2022, the Maple Leafs unveiled a new alternate uniform, but for the first time in team history, black served as a base colour with the traditional blue serving as a trim colour. The "Next Gen" uniform features the team crest with a blue and black tie-dye background, along with a subtle black/blue skyline motif serving as sleeve stripes. It also comes with a reversible crest, featuring Canadian singer [[Justin Bieber]]'s modified drew house insignia inside a yellow Maple Leafs logo and yellow stripes. The black/blue front is normally worn as a game uniform.<ref>{{cite web|url=https://www.nhl.com/news/toronto-third-jerseys-designed-by-justin-bieber/c-332087670|title=Justin Bieber designs reversible Maple Leafs jersey|publisher=[[National Hockey League]]|date=March 22, 2022|access-date=March 22, 2022}}</ref>