Editing Anchoring effect (section)

==== Sorting the prices of products ====
Sellers usually sort the prices of products from high to low and this method is common seen on the menus of restaurants.<ref>{{cite journal |last1=Yang |first1=Chih-Yun |last2=Chang |first2=Te-Yi |date=2011 |title=Binomial real option pricing for restaurant menu analysis |url=https://journals.sagepub.com/doi/pdf/10.1177/1938965511410054 |journal=Cornell Hospitality Quarterly |volume=52 |issue=3 |pages=273–282 |doi=10.1177/1938965511410054 |s2cid=154889190 |access-date=22 April 2023|url-access=subscription }}</ref> The high prices at the top of the menu act as anchor values in this situation. Consumers will have an expectation that the products are all expensive when knowing the relatively high prices of products on the top of the list. As a result, they will be pleased to see the cheaper products at the middle and bottom of the list and regard these prices as acceptable or cheaper than expected. Therefore, they are more likely to buy these products.<ref>{{cite web |last1=Lazear |first1=Edward |last2=Malmendier |first2=Ulrike |last3=Weber |first3=Roberto |date=2006 |title=Sorting, prices, and social preferences. |url=https://www.nber.org/papers/w12041 |access-date=22 April 2023 |publisher=National Bureau of Economic Research |type=NBER Working Paper No. 12041 |doi=10.3386/w12041}}</ref>