Editing Development communication (section)

===== Social marketing and social mobilization for development =====
In the aim to address and solve the myriad of societal problems of various contexts, the policy sciences are important to be able to have a more structured operational and strategic plan. In view of this, the role of social marketing and social mobilization are deemed necessary to achieve the goal of the policy sciences by purposively crafting and implementing target-specific plans and programs for positive societal change.

Social marketing (soc mar) and social mobilization (soc mob) are utilized to facilitate development (Velasco, Cadiz, and Lumanta, 1999).<ref name="Velasco, M.T.H. 1999">Velasco, M.T.H., Cadiz, M.C.H., and Lumanta, M.F. (1999). Communication and social marketing. UP Open University</ref> Development, as defined by Gonzales (n.d.), is "a quest for an improved quality of life for all." Moreover, Gonzales (n.d.) describes development as multidimensional (possesses political, economic, social, cultural, institutional, and environmental dimensions), multidisciplinary (draws from various disciplines), interdisciplinary (derives comprehensive, strategic, and operational plans for implementation from relationships between and among disciplines), and integrative (unifies diverse orientation to allow inter-penetration among disciplines).<ref>Gonzales, V.A. (n.d). "Development in the Context of a People-Oriented Strategy for Empowerment: An Overview."</ref>
Therefore, the mobilization of people and resources is essential in the quest for development. "True development is people oriented and participatory, bringing about people empowerment. It uses technology in harmony with the environment. It aims to be relevant, responsive, effective, efficient, economical, equitable, and sustainable" (Gonzales in Velasco, Cadiz, and Lumanta, 1999).<ref name="Velasco, M.T.H. 1999"/>