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Dexter's Laboratory
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=== Toys and promotions === [[Wendy's]] promoted ''Dexter's Laboratory'' with five collectible toys in their [[kids' meal]]s from mid-October to November 23, 1997.<ref>{{Cite magazine |date=October 13, 1997 |title=Wendy's Cooking Up Promo Scheme in the Cartoon 'Lab' |department=News Roundup |magazine=[[Brandweek]] |location=[[Atlanta]] |volume=38 |issue=38 |issn=1064-4318}}</ref><ref>{{Cite journal |date=November 1, 1997 |title=News Briefs |url=http://kidscreen.com/1997/11/01/19916-19971101/ |url-status=live |journal=[[Kidscreen]] |publisher=[[Brunico Communications]] |archive-url=https://web.archive.org/web/20131203004119/http://kidscreen.com/1997/11/01/19916-19971101/ |archive-date=December 3, 2013 |access-date=November 15, 2013}}</ref> [[Discovery Zone]] sponsored Cartoon Network's eight-week-long "Dexter's Duplication Summer" in 1998 to promote the series' new schedule.<ref>{{Cite journal |last=Fitzgerald |first=Kate |date=May 11, 1998 |title=Cartoon Network to Concoct Dexter's Lab in Winner's Room |url=http://adage.com/article/news/cartoon-network-concoct-dexter-s-lab-winner-s-room/65881/ |url-status=live |journal=[[Ad Age|Advertising Age]] |volume=69 |issue=19 |page=40 |archive-url=https://web.archive.org/web/20150610211111/http://adage.com/article/news/cartoon-network-concoct-dexter-s-lab-winner-s-room/65881/ |archive-date=June 10, 2015 |access-date=November 6, 2013}}</ref><ref>{{Cite book |last=Stabile |first=Carol |url=https://books.google.com/books?id=wd_cAAAAQBAJ&q=%22Dexter%27s+Laboratory%22+%22last+but+not+beast%22 |title=Prime Time Animation: Television Animation and American Culture |date=September 13, 2013 |publisher=[[Routledge]] |isbn=978-1-136-48164-2 |location=Abingdon |page=101 |chapter=Synergy Nirvana: Brand Equity, Television Animation, and Cartoon Network |access-date=October 17, 2020 |archive-url=https://web.archive.org/web/20210929005357/https://books.google.com/books?id=wd_cAAAAQBAJ&q=%22Dexter%27s+Laboratory%22+%22last+but+not+beast%22 |archive-date=September 29, 2021 |url-status=live |via=[[Google Books]]}}</ref> [[NASCAR]]'s 1999 "Wacky Racing Team" vehicle driven by [[Jerry Nadeau]] in the [[Daytona 500]] featured ''Dexter's Laboratory'' characters on its paint.<ref>{{Cite magazine |last=Ebenkamp |first=Becky |date=February 15, 1999 |title=Cow and Chicken Joins Taco Bell Promo Menu |magazine=[[Brandweek]] |page=53 |volume=40 |issue=7 |issn=1064-4318}}</ref><ref>{{Cite tweet |number=1810497742113853546 |user=NascarPaint |title=Jerry Nadeau - Cartoon Network Wacky Racing / Dexter's Laboratory (Ford) 1999 Daytona 500 (Daytona International Speedway) #NASCAR |date=July 8, 2024}}</ref> A [[Subway (restaurant)|Subway]] promotion supported by [[Publicis & Hal Riney]] of Chicago lasted from August 23 to October 3, 1999, called "Dexter's Super Computer Giveaway", in which a computer, monitor, games, software, and an exclusive set of ''Dexter's Laboratory'' DVDs were given out as prizes.<ref name="subway_dvd">{{Cite press release |title=Subway(R) Restaurants Media Menu. |date=July 12, 1999 |publisher=[[PR Newswire]] |url=http://www.thefreelibrary.com/SUBWAY%28R%29+Restaurants+Media+Menu.-a055127016 |via=[[The Free Library]] |access-date=January 24, 2013 |archive-url=https://web.archive.org/web/20170110194832/https://www.thefreelibrary.com/SUBWAY(R)+Restaurants+Media+Menu.-a055127016 |archive-date=January 10, 2017}}</ref> Subway promoted ''Dexter's Laboratory'' once again from April 1 to May 15, 2002, with four kids' meal toys.<ref name="airheads">{{Cite journal |last1=Beirne |first1=Mike |last2=Sperber |first2=Bob |date=February 4, 2002 |title=Subway, Air Heads Get Results from Dexter's Lab |journal=[[Brandweek]] |volume=43 |issue=5 |page=5 |issn=1064-4318}}</ref> [[Dairy Queen]] sold six kids' meal toys during an April 2001 promotion that was financed by a $3 million advertising and marketing budget.<ref name="Beirne" /><ref>{{Cite magazine |date=March 20, 2001 |title=Dairy Queen |url=http://www.thefreelibrary.com/Dairy+Queen.-a072467312 |url-status=live |archive-url=https://archive.today/20130808232914/http://www.thefreelibrary.com/Dairy+Queen.-a072467312 |archive-date=August 8, 2013 |access-date=August 8, 2013 |magazine=Ice Cream Reporter |via=[[The Free Library]]}}</ref> That month, [[Perfetti Van Melle]] and Cartoon Network launched the "Out of Control" promotion, which included on-air marketing and a sweepstakes to win an "Air Dextron" entertainment center.<ref name="Beirne">{{Cite journal |last=Beirne |first=Mike |date=April 16, 2001 |title=Dexter's Lab Pulls in Edgy Marketing |journal=[[Brandweek]] |volume=42 |issue=16 |page=6 |issn=1064-4318}}</ref> The following April, a similar promotion featured ''Dexter's Laboratory''-themed [[Airheads (candy)|Airheads]] packs and an online sweepstakes.<ref name="airheads" /> [[Trendmasters]] released a series of ''Dexter's Laboratory'' figures and playsets in 2001.<ref>{{Cite web |title=Trendmasters- Dexter's Lab Figures Released |url=http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=55 |url-status=dead |archive-url=https://web.archive.org/web/20131111092425/http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=55 |archive-date=November 11, 2013 |access-date=December 17, 2012 |website=Figures.com}}</ref><ref>{{Cite web |title=Trendmaster Toy Update |url=http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=54 |archive-url=https://web.archive.org/web/20131111094156/http://www.figures.com/databases/action.cgi?setup_file=fignews2.setup&category=actionfigures&topic=56&show_article=54 |archive-date=November 11, 2013 |access-date=December 17, 2012 |website=Figures.com}}</ref> ''Race to the Brainergizer'' and ''The Incredible Invention Versus Dee Dee'', two board games, were released by [[Pressman Toy Corporation]] in 2001.<ref>{{Cite magazine |last=Gerardi |first=Dave |date=February 2001 |title=Dexter's Lab Notes |magazine=[[Playthings (magazine)|Playthings]] |publisher=Sandow Media |volume=99 |issue=2}}</ref> [[Burger King]] sponsored ''Dexter's Laboratory'' toys beginning in September 2003 with kids' meals during a larger promotion featuring online games, [[Cartoon Orbit]] codes, and new episodes.<ref>{{Cite press release |title=Burger King(R) Restaurants' 'Experiment in Fun' Produces Dexter's Laboratory(TM) Kids Meal Program |date=August 28, 2003 |publisher=[[PR Newswire]] |url=http://www.thefreelibrary.com/BURGER+KING(R)+Restaurants'+'Experiment+In+Fun'+Produces+Dexter's...-a0106992387 |via=[[The Free Library]] |access-date=May 25, 2012 |archive-url=https://archive.today/20130203223911/http://www.thefreelibrary.com/BURGER+KING(R)+Restaurants'+'Experiment+In+Fun'+Produces+Dexter's...-a0106992387 |archive-date=February 3, 2013 |place=[[Miami]]}}</ref> [[Kellogg's]] cereal boxes in the United Kingdom gave away the characters of Dexter and Dee Dee were as part of the Cartoon Network Wobble Heads in 2003.<ref>{{Cite web |title=2003 Cartoon Network Wobble Heads Issued with Kelloggs Frosties |url=http://cerealoffers.com/Kelloggs/Frosties/2000/Cartoon_Network_Wobble_Heads/cartoon_network_wobble_heads.html |url-status=live |archive-url=https://archive.today/20190622001621/http://cerealoffers.com/Kelloggs/Frosties/2000/Cartoon_Network_Wobble_Heads/cartoon_network_wobble_heads.html |archive-date=June 22, 2019 |access-date=August 21, 2019 |website=CerealOffers.com}}</ref> A [[trading card]] series was published by Artbox Entertainment.<ref>{{Cite web |title=Dexter's Laboratory(TM) Trading Cards Series One |url=http://www.artboxent.com/DextersLab.htm |archive-url=https://web.archive.org/web/20020602092134/http://www.artboxent.com/DextersLab.htm |archive-date=June 2, 2002 |access-date=March 12, 2022 |website=ArtboxEnt.com}}</ref>
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