Editing Network 10 (section)

==Logo and identity history==
From 1964 to 1984 Network Ten's four stations – ATV-0/ATV-10 Melbourne, TEN-10 Sydney, TVQ-0 Brisbane and SAS-10 Adelaide – used different logos to identify themselves. There had also been a number of network-wide logos used from the mid-1960s through to the early 1980s.

By late-1985 ATV-10, SAS-10 and TEN-10 were all using the same logo – a circle with "TEN" in the centre, somewhat in the style of a neon sign. This logo had been introduced by TEN-10 on 16 January 1983, was adopted by ATV-10 in June 1984 and by SAS-10 in October 1985. The logo was also similar to the new logo adopted by Brisbane's TVQ-0 in April 1983, when that station became branded as TV0 – a neon sign-style circle with "TV" in the centre.

Kicking off several years of branding upheaval, on 24 January 1988 ATV-10, ADS-10 and TEN-10 all adopted the "X TEN" logo, followed by Perth's NEW-10 when the station launched in May of that year, and finally TVQ-0 on 10 September, when the station changed frequency and became TVQ-10. On 23 July 1989, the network rebranded again to "10 TV Australia".

On 13 January 1991, the network introduced a new logo featuring a lowercase "ten" in a circle; four variations of this logo would appear over the next 27 years. The first version consisted of a white, silver or metallic ring enclosing a blue circle with "ten" in yellow lowercase text. A revision of the logo with a yellow ring was introduced with the "Give Me Ten" ident campaign in 1995, but the white/silver/metallic ring was reintroduced with the network's 1997 idents. It was not until 1 October 1999 when the "Electric" ident was launched that the ring became yellow permanently.

In January 2008, the logo was enhanced for HD with a glossy "ball" effect similar to the logo of the American network [[American Broadcasting Company|ABC]]. On 22 June 2013, the logo changed again, when the ring and lettering became blue as well.

On 31 October 2018, Ten unveiled a completely new logo, in its first major rebranding since 1991. The new branding replaced the "ten" wordmark with a numeric 10 in a circle.<ref name="Samios2018-10-31">{{cite web|url=https://mumbrella.com.au/ten-reveals-first-major-rebrand-in-27-years-peach-boss-and-10-news-first-549558|title=Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First|first=Zoe|last=Samios|date=31 October 2018|website=Mumbrella|access-date=31 October 2018|archive-date=4 August 2019|archive-url=https://web.archive.org/web/20190804133221/https://mumbrella.com.au/ten-reveals-first-major-rebrand-in-27-years-peach-boss-and-10-news-first-549558|url-status=live}}</ref> The "10" used in the logo is similar to those of American local TV stations [[WBNS-TV]] and [[WTSP]]. Coincidentally, the stations are affiliates of the [[CBS|CBS television network]] in the U.S., albeit as [[Network affiliate|affiliates]] owned by [[Tegna Inc.]] as opposed to [[owned-and-operated station]]s part of [[CBS Television Stations]].

<gallery widths="180">
File:Channel Ten logo (1980-1983).png|ATV10: 20 January 1980 – 3 June 1984
File:Channel Ten logo (1983-1988).svg|TEN-10: 16 January 1983 – 24 January 1988;<br />ATV-10: 3 June 1984 – 24 January 1988;<br />SAS-10: October 1985 – 27 December 1987;<br />ADS-10: 27 December 1987 – 24 January 1988
File:Channel Ten logo (1988-1989).svg|ATV-10, ADS-10, TEN-10:<br />24 January 1988 – 23 July 1989;<br />NEW-10: 20 May 1988 – 23 July 1989;<br />TVQ-10: 10 September 1988 – 23 July 1989
File:10 TV Australia logo (1989-1991).svg|23 July 1989 – 13 January 1991
File:Ten 1991 logo.svg|13 January 1991 – 30 September 1999
File:Channel Ten logo 1999.svg|1 October 1999 – January 2008
File:Network Ten 2008.png|January 2008 – present
File:Channel Ten logo 2012.png|22 January 2012 – 6 May 2012<br />(Alternative logo)
File:Channel Ten logo 2013.png|22 June 2013 – 30 October 2018
File:Network 10 logo 2018.svg|31 October 2018 – June 2, 2025
</gallery>