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Portable media player
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=== Rise of South Korean companies === For the next couple of years, there were offerings from [[South Korea]]n companies, namely the startups [[iRiver]] (brand of Reigncom), [[Mpio]] (brand of DigitalWay) and [[Cowon]]. At its peak, these Korean makers held as much as 40% world market share in MP3 players.<ref>{{Cite web|url=https://mobile-review.com/mp3/articles/mpio-history.shtml|title=Mobile-review.com История компании Mpio|website=mobile-review.com}}</ref> These manufacturers however lost their way after 2004 as they failed to compete with new [[iPod]]s. By 2006 they were also overtaken by the South Korean giant [[Samsung Electronics]].<ref>{{Cite web|url=https://mobile-review.com/mp3/articles/vr-mp3-3.shtml|title=Mobile-review.com Диктофон в MP3-плеере. Обзор рынка|website=mobile-review.com}}</ref>
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