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===Script typefaces=== {{Main|Script typeface}} [[Image:Coronet font.svg|thumbnail|right|Coronet, a script typeface]] Script typefaces imitate handwriting or [[calligraphy]]. They do not lend themselves to quantities of [[body text]], as people find them harder to read than many serif and sans-serif typefaces; they are typically used for logos or invitations. Historically, most lettering on logos, displays, shop frontages did not use fonts but was rather custom-designed by signpainters and engravers, so many emulate the styles of hand-drawn signs from different historical periods. The genre has developed rapidly in recent years due to modern font formats allowing more complex simulations of handwriting.<ref name="Lettercentric: Type as Writing">{{cite web|last1=Shaw|first1=Paul|title=Lettercentric: Type as Writing|url=http://www.printmag.com/article/lettercentric-type-as-writing/|website=Print|date=7 April 2010|access-date=21 September 2015}}</ref> Examples include [[Coronet (typeface)|Coronet]] (a quite simple design from 1937) and [[Zapfino]] (a much more complicated digital design).
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