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====Blogger==== {{Main|Blog}} Writers of blogs, which have appeared on the [[World Wide Web]] since the 1990s, need no authorisation to be published. The contents of these short opinion pieces or "posts" form a commentary on issues of specific interest to readers who can use the same technology to interact with the author, with an immediacy hitherto impossible. The ability to link to other sites means that some blog writers β and their writing β may become suddenly and unpredictably popular. [[Malala Yousafzai]], a young Pakistani education activist, rose to prominence due to her blog for [[BBC]]. A blog writer is using the technology to create a message that is in some ways like a newsletter and in other ways, like a personal letter. "The greatest difference between a blog and a photocopied school newsletter, or an annual family letter photocopied and mailed to a hundred friends, is the potential audience and the increased potential for direct communication between audience members".<ref name=Rettburg>{{cite book|last=Rettberg|first=Jill Walker|title=Blogging|year=2008|publisher=Polity Press|location=Cambridge UK; Malden, Massachusetts USA|isbn=978-0-7456-4133-1|page=[https://archive.org/details/blogging0000rett/page/42 42]|url=https://archive.org/details/blogging0000rett/page/42}}</ref> Thus, as with other forms of letters the writer knows some of the readers, but one of the main differences is that "some of the audience will be random" and "that presumably changes the way we [writers] write."<ref name=Rettburg /> It has been argued that blogs owe a debt to Renaissance essayist [[Michel de Montaigne]], whose ''Essais'' ("attempts"), were published in 1580, because Montaigne "wrote as if he were chatting to his readers: just two friends, whiling away an afternoon in conversation".<ref name=Bakewell>{{cite journal|last=Bakewell|first=Sarah|title=What Bloggers Owe Montaigne|journal=The Paris Review|date=12 November 2010|url=http://www.theparisreview.org/blog/2010/11/12/what-bloggers-owe-montaigne/|access-date=3 May 2013}}</ref>
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