Editing Asda (section)

===Just Essentials by Asda===
[[File:SmartPrice Logo.png|thumb|Asda's former Smart Price logo, used until 2012]]
{{see also|Value brands in the United Kingdom#Asda}}
'''Just Essentials by Asda''', formerly known as Asda Smartprice, is a no-frills private label trade name introduced in 2022, to lower food prices and help struggling customers since the [[2021-present United Kingdom cost-of-living crisis|cost of living crisis that began in the UK in 2021]], which saw grocery inflation reach several record all-time highs; and retailers battle to retain hard-pressed customers to maintain sales.<ref>{{cite web|url=https://corporate.asda.com/newsroom/2022/05/30/the-first-just-essentials-by-asda-products-launch-in-stores-and-online-this-week|title=The first 'Just Essentials by Asda' products launch in stores and online this week|website=Corporate – ASDA|access-date=2 December 2024|archive-date=13 November 2024|archive-url=https://web.archive.org/web/20241113062447/https://corporate.asda.com/newsroom/2022/05/30/the-first-just-essentials-by-asda-products-launch-in-stores-and-online-this-week|url-status=live}}</ref>