Editing Content theory (section)

=== Push ===
Push motivations are those where people push themselves towards their goals or to achieve something, such as the desire for escape, rest and relaxation, prestige, health and fitness, adventure, and social interaction.<ref name="Testing the push and pull factors">{{cite journal |title = Testing the push and pull factors |doi = 10.1016/0160-7383(94)90091-4 |volume = 21 |issue = 4 |journal = Annals of Tourism Research |pages = 844–846 |year = 1994 |last1 = Uysal |first1 = Muzaffer }}</ref>

However, with push motivation, it's also easy to get discouraged when there are obstacles present in the path of achievement. Push motivation acts as a willpower and people's willpower is only as strong as the desire behind the willpower.<ref>{{cite web |title = Push and Pull Motivation |url = http://toinspirewithin.com/2012/01/16/push-and-pull-motivation/ |access-date = 2020-12-04 |archive-date = 2020-01-29 |archive-url = https://web.archive.org/web/20200129134658/http://toinspirewithin.com/2012/01/16/push-and-pull-motivation  }}</ref>

Additionally, a study has been conducted on social networking and its push and pull effects. One thing that is mentioned is "Regret and dissatisfaction correspond to push factors because regret and dissatisfaction are the negative factors that compel users to leave their current service provider."<ref name="Chang, I. 2014">{{cite journal |last1 = Chang |first1 = I. |last2 = Liu |first2 = C. |last3 = Chen |first3 = K. |year = 2014 |title = The push, pull and mooring effects in virtual migration for social networking sites |journal = Information Systems Journal |volume = 24 |issue = 4 |pages = 323–346 |doi = 10.1111/isj.12030 |s2cid = 29759841 }}</ref> So we now know that Push motivations can also be a negative force. In this case, that negative force is regret and dissatisfaction.