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===Events=== The [[State Fair of Texas]] has been held annually at [[Fair Park]] since 1886, and generates an estimated $50 million to the city's economy annually.<ref>{{cite web |last1=Steve |first1=Thompson |title=Big Tex's economic impact? Try $50 million, says new study on the State Fair |url=https://www.dallasnews.com/news/2016/04/19/big-tex-s-economic-impact-try-50-million-says-new-study-on-the-state-fair/ |website=The Dallas Morning News |date=April 19, 2016 |access-date=April 19, 2016}}</ref> The [[Red River Shootout]],<ref>{{Cite web|title=Red River Showdown: The history behind the Texas-Oklahoma rivalry|url=https://www.kvue.com/article/sports/ncaa/longhorns/red-river-showdown-history-behind-the-texas-oklahoma-rivalry/269-2ae1103e-2409-44c4-96fa-a3df41f24da7|access-date=June 29, 2020|website=kvue.com|date=October 8, 2019|language=en-US}}</ref> a football game that pits the [[University of Texas at Austin]] against the [[University of Oklahoma]] at the [[Cotton Bowl (stadium)|Cotton Bowl]], also brings significant crowds to the city. The city also hosts the [[State Fair Classic]] and [[Heart of Dallas Bowl]] at the [[Cotton Bowl (stadium)|Cotton Bowl]]. Other festivals include several [[Cinco de Mayo]] celebrations hosted by the city's large [[Mexican American]] population and a [[Saint Patrick's Day]] parade along [[Lower Greenville, Dallas, Texas|Lower Greenville Avenue]], [[Juneteenth]] festivities, Taste of Dallas, the Deep Ellum Arts Festival, the [[Greek Food Festival of Dallas]], the annual Halloween event "The Wake", and two annual events on Halloween, including a Halloween parade on [[Oak Lawn, Dallas, Texas|Cedar Springs Road]] and a "Zombie Walk" held in [[Downtown Dallas]] in the [[Arts District]]. With the opening of [[Victory Park, Dallas, Texas|Victory Park]], [[WFAA]] began hosting an annual New Year's Eve celebration in AT&T Plaza that the television station hoped would be reminiscent of celebrations in New York's [[Times Square]]; New Year's Eve 2011 set a new record of 32,000 people in attendance.<ref>{{Cite web|date=December 30, 2019|title=What happened to Big D NYE? Curious Texas investigates|url=https://www.dallasnews.com/news/curious-texas/2019/12/30/what-happened-to-big-d-nye-curious-texas-investigates/|access-date=June 29, 2020|website=Dallas News|language=en}}</ref> After the discontinuance of the "Big D NYE" festivities a few years later, a new end-of-year event was started downtown, with a big fireworks show put on at [[Reunion Tower]], which has since aired on [[KXAS]] and other TV stations around the state and region. Also, several Omni hotels in the Dallas area host large events to welcome in the new year, including murder mystery parties, rave-inspired events, and other events.
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