Editing Facial recognition system (section)

=== Deployment in retail stores ===
The US firm 3VR, now [[Identiv]], is an example of a [[vendor]] which began offering facial recognition systems and services to retailers as early as 2007.<ref name="3VR2007">{{cite interview|last=Ross|first=Tim|title=3VR Featured on Fox Business News|url=https://www.youtube.com/watch?v=iV-MPQ0Zra0|work=Money for Breakfast|publisher=[[Fox Business]]|year=2007|quote=Interviewer: Now, can I buy something like this? Is this... do you really restrict the customers for this? Tim Ross: It's primarily being purchased by banks, retailers, and the government today and is sold through a variety of security channels.}}</ref> In 2012, the company advertised benefits such as "dwell and queue line analytics to decrease customer wait times", "facial surveillance analytic[s] to facilitate personalized customer [[Walmart greeter|greetings by employees]]" and the ability to "[c]reate loyalty programs by combining [[Point of sale]] (POS) data with facial recognition".<ref name="3VR2012">{{cite web|url=http://www.3vr.com/solutions/grow/improve-customer-service|title=Improve Customer Service|work=3VR |archive-url=https://web.archive.org/web/20120814071615/http://www.3vr.com/solutions/grow/improve-customer-service|archive-date=August 14, 2012|quote=3VR's Video Intelligence Platform (VIP) transforms customer service by allowing businesses to: • Optimize staffing decisions, increase sales conversion rates and decrease customer wait times by bringing extraordinary clarity to the analysis of traffic patterns • Align staffing decisions with actual customer activity, using dwell and queue line analytics to decrease customer wait times • Increase competitiveness by using 3VR's facial surveillance analytic to facilitate personalized customer greetings by employees • Create loyalty programs by combining point of sale (POS) data with facial recognition}}</ref>

==== United States ====
In 2018, the National [[Retail loss prevention|Retail Federation Loss Prevention]] Research Council called facial recognition technology "a promising new tool" worth evaluating.<ref name="Reuters20200728">{{cite news|last1=Dastin|first1=Jeffrey L. |date=July 28, 2020|title=Special Report: Rite Aid deployed facial recognition systems in hundreds of U.S. stores|url=https://www.reuters.com/article/us-usa-riteaid-software-specialreport/special-report-rite-aid-deployed-facial-recognition-systems-in-hundreds-of-u-s-stores-idUSKCN24T1HL|url-status=live|department=U.S. Legal News|work=[[Reuters]]|archive-url=https://web.archive.org/web/20201219022523/https://www.reuters.com/article/us-usa-riteaid-software-specialreport/special-report-rite-aid-deployed-facial-recognition-systems-in-hundreds-of-u-s-stores-idUSKCN24T1HL|archive-date=December 19, 2020}}</ref>

In July 2020, the [[Reuters]] news agency reported that during the 2010s the [[Pharmacy (shop)|pharmacy]] chain [[Rite Aid]] had deployed facial recognition [[video surveillance]] systems and components from FaceFirst, DeepCam LLC, and other vendors at some retail locations in the United States.<ref name="Reuters20200728"/> Cathy Langley, Rite Aid's vice president of asset protection, used the phrase "feature matching" to refer to the systems and said that usage of the systems resulted in less violence and organized crime in the company's stores, while former vice president of asset protection Bob Oberosler emphasized improved safety for staff and a reduced need for the involvement of [[Law enforcement in the United States|law enforcement organizations]].<ref name="Reuters20200728"/> In a 2020 statement to Reuters in response to the reporting, Rite Aid said that it had ceased using the facial recognition software and switched off the cameras.<ref name="Reuters20200728"/>

According to director [[openlibrary:authors/OL765884A|Read Hayes]] of the National Retail Federation Loss Prevention Research Council, Rite Aid's surveillance program was either the largest or one of the largest programs in retail.<ref name="Reuters20200728"/> [[The Home Depot]], [[Menards]], [[Walmart]], and [[7-Eleven]] are among other US retailers also engaged in large-scale [[Pilot experiment|pilot programs]] or deployments of facial recognition technology.<ref name="Reuters20200728"/>

Of the Rite Aid stores examined by Reuters in 2020, those in communities where [[Person of color|people of color]] made up the largest racial or ethnic group were three times as likely to have the technology installed,<ref name="Reuters20200728"/> raising concerns related to the substantial history of [[Racial segregation in the United States|racial segregation]] and [[racial profiling in the United States]]. Rite Aid said that the selection of locations was "data-driven", based on the theft histories of individual stores, [[Crime statistics|local and national crime data]], and site infrastructure.<ref name="Reuters20200728"/>

==== Australia ====
In 2019, facial recognition to prevent theft was in use at Sydney's [[The Star, Sydney|Star Casino]] and was also deployed at gaming venues in New Zealand.<ref name=":16">{{Cite web |last=Mayhew |first=Stephen |date=2019-03-17 |title=Casinos down under deploy facial recognition tech to spot offenders, problem gamblers {{!}} Biometric Update |url=https://www.biometricupdate.com/201903/casinos-down-under-deploy-facial-recognition-tech-to-spot-offenders-problem-gamblers |access-date=2022-06-30 |website=www.biometricupdate.com |language=en-US}}</ref>

In June 2022, consumer group [[Choice (Australian consumer organisation)|CHOICE]] reported facial recognition was in use in Australia at Kmart, Bunnings, and The Good Guys. The Good Guys subsequently suspended the technology pending a legal challenge by CHOICE to the Office of the Australian Information Commissioner, while Bunnings kept the technology in use and Kmart maintained its trial of the technology.<ref>{{Cite news |last=Scanlan |first=Rebekah |date=29 June 2022 |title=The Good Guys scrap 'creepy' camera feature after backlash |work=News.com.au |url=https://www.news.com.au/lifestyle/real-life/news-life/the-good-guys-scrap-creepy-camera-feature-after-backlash/news-story/03e7f305c9b4c2c9b8543cf8c7d51c2c}}</ref>