Editing Infant formula (section)

===Usage since 1970s===
Since the early 1970s, industrial countries have witnessed a resurgence in [[breastfeeding]] among newborns and infants to 6 months of age.<ref name="Ryan"/> This upswing in breastfeeding has been accompanied by a deferment in the average age of introduction of other foods (such as cow's milk), resulting in increased use of both breastfeeding and infant formula between the ages of 3–12 months.<ref name="Fomon"/><ref name="Ryan"/>

The global infant formula market has been estimated at $7.9 billion,<ref name="kaminis">[https://web.archive.org/web/20050211092050/http://businessweek.com/investor/content/jan2005/pi20050111_1011_pi008.htm A Growing Boost for Baby Formula], by Markos Kaminis, BusinessWeek, January 11, 2005</ref> with North America and Western Europe accounting for 33% of the market and considered largely saturated, and Asia representing 53% of the market.<ref name="ubic"/> South East Asia is a particularly large fraction of the world market relative to its population.<ref name="ubic"/> Infant formula is the largest segment of the baby food market,<ref name="ubic">[http://www.ubic-consulting.com/food/ingredient/chemical-industries/ingredients-worl-infant-formula-market.html Ingredients for the World Infant Formula Market] {{Webarchive|url=https://web.archive.org/web/20150907044946/http://www.ubic-consulting.com/food/ingredient/chemical-industries/ingredients-worl-infant-formula-market.html |date=September 7, 2015 }}, UBIC consulting</ref><!--<ref name="agc">{{cite web|url=http://answers.google.com/answers/threadview?id=423654|title=Google Answers: Infant Formula Sales/Market/Statistics|website=answers.google.com|access-date=April 3, 2018}}</ref>--> with the fraction given as between 40%<ref name="ubic"/> and 70%.<ref name="kaminis" /><!--<ref name="agc"/>-->

Leading health organizations (e.g. [[World Health Organization|WHO]], U.S. [[Centers for Disease Control]] and [[United States Department of Health and Human Services|Department of Health and Human Services]]) are attempting to reduce the use of infant formula and increase the prevalence of breastfeeding from birth through 12 to 24 months of age through [[public health]] awareness campaigns.<ref name="CDC Breastfeeding FAQ">{{cite web | title = Breastfeeding Frequently Asked Questions | publisher = Centers for Disease Control and Prevention | url =https://www.cdc.gov/breastfeeding/faq/index.htm | date = May 22, 2007 | access-date =May 24, 2008}}</ref><ref name="CDC Promotion">{{cite web | title = Promotion & Support of Breastfeeding and Obesity Prevention | publisher = Centers for Disease Control and Prevention | date = May 22, 2007 | url = https://www.cdc.gov/breastfeeding/promotion/index.htm | access-date =May 24, 2008}}</ref><ref name="HHS Promotion">{{cite press release | title = Public Service Campaign to Promote Breastfeeding Awareness Launched | publisher = United States Department of Health and Human Services | date = June 4, 2006 | url = https://www.hhs.gov/news/press/2004pres/20040604.html | access-date = May 22, 2008 | archive-date = April 28, 2008 | archive-url = https://web.archive.org/web/20080428015415/http://www.hhs.gov/news/press/2004pres/20040604.html | url-status = dead }}</ref><ref name="WHO Promotion">{{cite web | title = Promoting proper feeding for infants and young children | publisher = World Health Organization | url =https://www.who.int/nutrition/topics/infantfeeding/en/index.html | archive-url =https://web.archive.org/web/20060322073228/http://www.who.int/nutrition/topics/infantfeeding/en/index.html | url-status =dead | archive-date =March 22, 2006 | access-date =May 24, 2008}}</ref> The specific goals and approaches of these [[breastfeeding promotion]] programs, and the policy environment surrounding their implementation, vary by country. As a policy basic framework, the [[International Code of Marketing of Breast-milk Substitutes]], adopted by the WHO's [[World Health Assembly]] in 1981, requires infant formula companies to preface their product information with statements that breastfeeding is the best way of feeding babies and that a substitute should only be used after consultation with health professionals.<ref name="ICMBS">{{cite book | title = International Code of Marketing of Breast-Milk Substitutes | publisher = World Health Organization | year = 1981 | url =https://www.who.int/bookorders/anglais/detart1.jsp?sesslan=1&codlan=1&codcol=15&codcch=94 | archive-url =https://web.archive.org/web/20031225204504/http://www.who.int/bookorders/anglais/detart1.jsp?sesslan=1&codlan=1&codcol=15&codcch=94 | url-status =dead | archive-date =December 25, 2003 | isbn = 978-92-4-154160-2 }}</ref> The [[Baby Friendly Hospital Initiative]] (BFHI) also restricts use by hospitals of free formula or other infant care aids provided by formula companies. (See also [[#Policy, industry and marketing|Policy]] section below.) While the Code was intended to restrict inappropriate ''marketing'' of infant formula, not access to it, parents have complained of being lectured or made to sign waivers implying formula would harm their babies in BFHI hospitals.<ref>{{Cite web |title=My "Baby Friendly" Hospital Harmed My Baby: How Hospitals Can Do Better {{!}} National Women's Health Network |url=https://nwhn.org/my-baby-friendly-hospital-harmed-my-baby-and-how-hospitals-can-do-better/ |access-date=2022-03-12 |language=en-US |archive-date=April 7, 2022 |archive-url=https://web.archive.org/web/20220407082210/https://nwhn.org/my-baby-friendly-hospital-harmed-my-baby-and-how-hospitals-can-do-better/ |url-status=dead }}</ref>