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==Further reading== * {{cite book|last=Bradley|first=Nigel|year=2007|title=Marketing Research: Tools and Techniques|location=Oxford|publisher=[[Oxford University Press]]|isbn=978-0-19-928196-1}} * [[John Kounios|Kounios, John]], and [[Yvette Kounios]], "The Wonder of Insight: Scientists are finally getting a grasp on the aha! moment β how and when it happens and why it matters", ''[[Scientific American]]'', vol. 332, no. 3 (March 2025), pp. 20β27.
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