Editing JetBlue (section)

=== Subsidiaries and investments ===

==== JetBlue Ventures ====
{{Further|Carbon capture and utilization|Carbon footprint|Electrochemical reduction of carbon dioxide|Heterogeneous catalysis}}

JetBlue Ventures<ref>{{cite web |title=Home – JetBlue Ventures |url=http://www.jetblueventures.com/ |access-date=December 22, 2023 |website=JetBlue Ventures |publisher=}}</ref> is the airlines venture capital subsidiary. It was established in February 2016 as JetBlue Technology Ventures (JTV).<ref name="otp.investis.com">{{cite web |title=SEC-Show |url=http://otp.investis.com/clients/us/jetblue_airways/SEC/sec-show.aspx?Type=html&FilingId=11868801&CIK=0001158463&Index=10000 |access-date=July 8, 2017 |website=otp.investis.com |archive-date=October 7, 2017 |archive-url=https://web.archive.org/web/20171007020834/http://otp.investis.com/clients/us/jetblue_airways/SEC/sec-show.aspx?Type=html&FilingId=11868801&CIK=0001158463&Index=10000 |url-status=dead }}</ref> The subsidiary's primary objective is to invests in and partners with early-stage startups in the travel, hospitality, and transportation space with a mission is to improve the end-to-end experience of travelers everywhere.

{{As of|2018|11}}, JTV has invested in 21 startups, including hybrid planes,<ref>{{cite web|date=April 5, 2017|title=This Startup Backed By JetBlue And Boeing Plans On Flying Electric Planes By The Early 2020s|work=Fast Company |url=https://www.fastcompany.com/40401803/this-startup-backed-by-jetblue-and-boeing-plans-on-flying-electric-planes-by-the-early-2020s|access-date=July 8, 2017}}</ref> machine learning algorithms,<ref>{{cite web|date=March 25, 2016|title=JetBlue Technology Ventures Selects Silicon Valley-Based FLYR as Its First Strategic Investment|url=http://www.businesswire.com/news/home/20160325005143/en/JetBlue-Technology-Ventures-Selects-Silicon-Valley-Based-FLYR|access-date=July 8, 2017|website=businesswire.com}}</ref> and ground transportation.<ref>{{cite web|title=JetBlue Technology Ventures Announces Investment In Ground Transportation Services Startup, Mozio – PYMNTS.com|url=http://www.pymnts.com/businesswire-feed/jetblue-technology-ventures-announces-investment-in-ground-transportation-services-startup-mozio/|url-status=dead|archive-url=https://web.archive.org/web/20170529121018/http://www.pymnts.com/businesswire-feed/jetblue-technology-ventures-announces-investment-in-ground-transportation-services-startup-mozio|archive-date=May 29, 2017|access-date=July 8, 2017}}</ref> Investments range in size from $250,000 to $1 million.<ref>{{cite web|last=Rao|first=Leena|title=Why Is JetBlue In Silicon Valley?|url=http://fortune.com/2016/03/26/jet-blue-venture-capital/|access-date=July 8, 2017|website=Fortune}}</ref> JetBlue Technology Ventures, along with [[Toyota]] Ventures and [[Parley for the Oceans]], is among the corporate investors that have invested $40 million in the [[Air Company]], a [[Carbon footprint|carbon negative]] [[vodka]] [[Liquor|distiller]] and [[perfume]] and [[hand sanitizer]] manufacturer that uses [[heterogeneous catalysis]] to [[Carbon capture and utilization|convert captured carbon]] into [[ethanol]].<ref>{{cite news|last=Olick|first=Diana|date=May 16, 2022|title=This start-up makes vodka out of CO2 emissions, and it's backed by Toyota and JetBlue|publisher=CNBC|url=https://www.cnbc.com/2022/05/16/air-company-makes-vodka-out-of-co2-emissions-backed-by-toyota-jetblue.html|access-date=August 3, 2022}}</ref>

==== Universal Hydrogen ====
In 2021, JetBlue became the first airline to invest in practical hydrogen-powered flight through its partnership with [[Universal Hydrogen]], a company working on retrofitting current aircraft with tools to allow them to fly on hydrogen power. The company focuses on distributing fuel through modular capsules transported on the existing intermodal freight network, offsetting the need to retrofit airports with their own hydrogen fuel farms. JetBlue's initial investment helped Universal Hydrogen accelerate development and production of its regional aircraft conversion kits.<ref>{{Cite web |title=Universal Hydrogen – JetBlue Technology Ventures |url=https://www.jetblueventures.com/portfolio/universal-hydrogen/ |access-date=2022-07-18 |website=JetBlue Technology Ventures}}</ref><ref>{{Cite web |date=April 23, 2021 |title=JetBlue invests in Universal Hydrogen to help advance carbon-free flight |url=https://www.renewableenergyworld.com/hydrogen/jetblue-invests-in-universal-hydrogen-to-help-advance-carbon-free-flight/#gref |access-date=2022-07-18 |website=Renewable Energy World}}</ref>

Universal Hydrogen began its initial rounds of testing in 2022 with an [[ATR 72]].<ref>{{Cite web |date=July 15, 2022 |title=A JetBlue-Backed Hydrogen-Fuel Powered Airplane Is Coming to the US for Testing |url=https://www.yahoo.com/lifestyle/jetblue-backed-hydrogen-fuel-powered-220000627.html |access-date=2022-07-18 |website=Yahoo! Life}}</ref><ref>{{Cite web |date=July 15, 2022 |title=A JetBlue-Backed Hydrogen-Fuel Powered Airplane Is Coming to the US for Testing |url=https://robbreport.com/motors/aviation/jetblue-hydrogen-plane-debut-1234727218/ |access-date=2022-07-18 |website=Robb Report}}</ref>

==== JetBlue Travel Products ====
JetBlue Travel Products is a subsidiary of JetBlue Airways, established in 2018<ref>{{Cite web |date=2019-08-20 |title=JetBlue Travel Products Arrives Home With Opening of Its New 'Inspiration Center' in Fort Lauderdale |url=https://www.businesswire.com/news/home/20190820005680/en/JetBlue-Travel-Products-Arrives-Home-With-Opening-of-Its-New-%E2%80%98Inspiration-Center%E2%80%99-in-Fort-Lauderdale |access-date=2023-12-07 |website=www.businesswire.com |language=en}}</ref> with the primary objective of expanding the airline's offerings beyond air travel. Recognizing the growing demand for comprehensive travel services, JetBlue created this wholly owned subsidiary to specialize in non-air products and enhance the overall travel experience for its customers.

In 2020, JetBlue Vacations underwent a significant transformation, introducing new and improved personalization features and perks.<ref>{{Cite web |date=2020-02-03 |title=With Relaunch of JetBlue Vacations, JetBlue Brings Customization, Savings and a Human Touch to Vacations Packages |url=https://www.businesswire.com/news/home/20200203005413/en/With-Relaunch-of-JetBlue-Vacations-JetBlue-Brings-Customization-Savings-and-a-Human-Touch-to-Vacations-Packages |access-date=2023-12-07 |website=www.businesswire.com |language=en}}</ref> This revamp aimed to distinguish JetBlue Vacations as a premier option for travelers seeking tailored vacation packages which include bundled flights, hotels, cruises and more.

The latest addition to JetBlue Travel Products' history occurred in 2021 with the launch of Paisly by JetBlue.<ref>{{Cite web |date=2023-02-02 |title=With Paisly® by JetBlue, Travelers Can Now Unlock Exclusive Deals at Their Destination, No Matter How They Get There |url=https://www.businesswire.com/news/home/20230202005414/en/With-Paisly%C2%AE-by-JetBlue-Travelers-Can-Now-Unlock-Exclusive-Deals-at-Their-Destination-No-Matter-How-They-Get-There |access-date=2023-12-07 |website=www.businesswire.com |language=en}}</ref> This homegrown platform represented JetBlue's expansion into selling non-air travel products, effectively extending the airline's service and loyalty program beyond flights. Paisly offers hotels, car rentals, activities and travel bags.<ref>{{Cite web |date=2023-02-28 |title=JetBlue Travel Products Teams Up with Luggage Companies Briggs & Riley and Solo to Launch First Retail Offering on Paisly® |url=https://www.businesswire.com/news/home/20230228005699/en/JetBlue-Travel-Products-Teams-Up-with-Luggage-Companies-Briggs-Riley-and-Solo-to-Launch-First-Retail-Offering-on-Paisly%C2%AE |access-date=2023-12-07 |website=www.businesswire.com |language=en}}</ref> All while maintaining the high standards of service and customer loyalty synonymous with the JetBlue brand.

==== LiveTV ====
{{Main|LiveTV}}

LiveTV was wholly acquired by JetBlue in 2002. It provided seat back entertainment systems with Live Satellite Television and Live Satellite Radio to airlines including JetBlue. The subsidiary was sold to Thales for nearly $400 million in June 2014.<ref>{{cite press release |url=https://news.jetblue.com/latest-news/press-release-details/2014/JetBlue-Completes-Sale-of-LiveTV-Subsidiary-to-Thales-Group-06-10-2014/default.aspx |title=JetBlue Completes Sale of LiveTV Subsidiary to Thales Group |website=JetBlue Newsroom |access-date=December 22, 2023 |date=October 6, 2014 |publisher=JetBlue Corporation}}</ref>

==== JSX ====
{{Main|JSX (airline)}}

On October 25, 2016, the airline JSX (then branded as JetSuiteX) announced that JetBlue had made a minority equity investment in the airline. Part of the agreement also gave JetBlue a seat on [[JetSuite]]'s board of directors. Reasons for the investment was outlined by CEO Robin Hayes, stating, "Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue."<ref>{{cite web |date=October 25, 2016 |title=JetBlue makes strategic investment in JetSuite |url=https://www.reuters.com/article/idUSFWN1CV0UZ/ |access-date=December 22, 2023 |website=Reuters}}</ref> In JetBlue's first quarter 2018 investor call, JetBlue's CFO Steven Priest confirmed the airline held about 10% of JetSuiteX.<ref>{{cite web |last1= |first1= |date=April 24, 2018 |title=JetBlue Airways' (JBLU) CEO Robin Hayes on Q1 2018 Results – Earnings Call Transcript |url=https://seekingalpha.com/article/4165378-jetblue-airways-jblu-ceo-robin-hayes-q1-2018-results-earnings-call-transcript?page=9 |access-date=December 22, 2023 |website=Seeking Alpha}}</ref> The airline was rebranded from JetSuiteX to JSX in August 2019.<ref>{{cite news|title=JetSuiteX Debuts New Brand Identity "JSX" And Launches Ad Campaign Redefining Its Category Of Air Travel As "Hop-On Jet Service"|language=en|work=PR Newswire|publisher=PR Newswire|url=https://www.prnewswire.com/news-releases/jetsuitex-debuts-new-brand-identity-jsx-and-launches-ad-campaign-redefining-its-category-of-air-travel-as-hop-on-jet-service-300898501.html|access-date=9 August 2019}}</ref>

==== TWA Flight Center Hotel ====
{{Main|TWA Flight Center|TWA Hotel}}

The TWA Hotel is the TWA Flight Center structure at JFK airport that was rebuilt into 505-room hotel. The hotel preserves the [[Eero Saarinen]] [[Trans World Airlines|TWA]] head house while replacing the structures on either side of the head house. Situated in front of JetBlue's JFK terminal, JetBlue has 5–10% ownership of the hotel.<ref>{{cite news|last1=Morris|first1=Keiko|date=May 14, 2019|title=TWA Hotel at Kennedy Airport Targets 200% Occupancy|newspaper=The Wall Street Journal|url=https://www.wsj.com/articles/twa-hotel-at-kennedy-airport-targets-200-occupancy-11557843164|access-date=July 18, 2019}}</ref><ref name="otp.investis.com" /> The hotel is an effective replacement for the [[Ramada Plaza JFK Hotel]] on the north end of the airport grounds in Building 144, which closed in 2009.<ref>{{cite news|last1=Negroni|first1=Christine|date=February 6, 2018|title=Updating the Landmark T.W.A. Terminal at J.F.K., This Time as a Hotel|work=[[The New York Times]]|url=https://www.nytimes.com/2018/02/06/realestate/commercial/twa-terminal-jfk-airport.html|access-date=July 18, 2019}}</ref>