Editing Macworld/iWorld (section)

==Culture==
During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish [[hors d'oeuvres]], and requisite [[T-shirt]]s and other premium favors. Apple's developer parties featured high-profile entertainers like [[James Brown (musician)|James Brown]] and [[Smash Mouth]].

Several years after the start of the Expo, ''[[MacWEEK]]'' had launched its weekly trade magazine and simultaneously initiated an exclusive party known as [[Mac the Knife]], named for its anonymous columnist that wrote the back page industry gossip and rumor section; after ''MacWEEK''{{'}}s demise, the party was thrown by [[Ilene Hoffman]], until [[Mac Publishing]], owners of the Mac the Knife trademark, forbade her from using the name. The party continued, with appearances by the [[Macworld All-Star Band]], under a series of names that referenced the Knife.

[[Robert Hess (MacWEEK editor)|Robert Hess]] of ''MacWEEK'' was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrank gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows.