Editing Microsoft (section)

===Logo===
Microsoft adopted the so-called "''[[Pac-Man]]'' Logo", designed by Scott Baker, on February 26, 1987, with the concept being similar to [[InFocus|InFocus Corporation]] logo that was adapted a year earlier in 1986. Baker stated "The new logo, in [[Helvetica]] italic typeface, has a slash between the ''o'' and ''s'' to emphasize the "soft" part of the name and convey motion and speed".<ref>{{Cite book |last=Jha |first=Lakshman |date=2008 |title=Customer Relationship Management: A Strategic Approach |url=https://books.google.com/books?id=NbnZwhUjlF0C |publisher=Global India Publications |page=218 |isbn=978-81-907211-2-7 |access-date=May 1, 2015 |archive-url=https://web.archive.org/web/20190323120123/https://books.google.com/books?id=NbnZwhUjlF0C |archive-date=March 23, 2019 |url-status=live}}</ref> Dave Norris ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter ''O'', nicknamed the ''blibbet'', but it was discarded.<ref>{{Cite web |url=https://docs.microsoft.com/en-us/archive/blogs/larryosterman/remember-the-blibbet |title=Remember the blibbet |work=Larry Osterman's WebLog |publisher=Microsoft |last=Osterman |first=Larry |date=July 14, 2005 |access-date=October 17, 2020 |archive-url=https://web.archive.org/web/20080803222257/http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx |archive-date=August 3, 2008 |url-status=live}}</ref>

Microsoft's logo with the tagline "Your potential. Our passion."—below the main corporate name—is based on a slogan Microsoft used in 2008. In 2002, the company started using the logo in the United States and eventually started a television campaign with the slogan, changed from the previous tagline of ''"[[Where do you want to go today?]]"''<ref name="wherego1">{{Cite magazine |url=https://www.wired.com/wired/archive/6.12/redmond.html |title=The Rise and Rise of the Redmond Empire |magazine=[[Wired (magazine)|Wired]]  |date=December 1998 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20121106035359/http://www.wired.com/wired/archive/6.12/redmond.html |archive-date=November 6, 2012 |url-status=live}}</ref><ref name="potentialpassion1">{{Cite web |url=http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |title=McCann Thinks Local for Global Microsoft |last=Schmelzer |first=Randi |work=Adweek |date=January 9, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20120828202545/http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |archive-date=August 28, 2012 |url-status=live}}</ref><ref>{{Cite web |url=https://arstechnica.com/news.ars/post/20060123-6031.html |title=Microsoft set to launch new marketing campaign |work=Ars Technica Digital |last=Reimer |first=Jeremy |date=January 23, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080918080347/http://arstechnica.com/news.ars/post/20060123-6031.html |archive-date=September 18, 2008 |url-status=live}}</ref> During the private MGX (Microsoft Global Exchange) conference in 2010, Microsoft unveiled the company's next tagline, ''"Be What's Next."''<ref>{{Cite web |url=https://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event/ |title=New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, the tagline is a go) |first=Joshua |last=Topolsky |author-link=Joshua Topolsky |work=[[Engadget]] |publisher=[[AOL]] |date=July 22, 2010 |access-date=August 2, 2012 |archive-url=https://web.archive.org/web/20120816001625/http://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event |archive-date=August 16, 2012 |url-status=live}}</ref> They also had a slogan/tagline "Making it all make sense."<ref>{{Cite book |author=InfoWorld Media Group, Inc. |title=InfoWorld |url=https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |year=1991 |publisher=InfoWorld Media Group, Inc. |page=26 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20190323120125/https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |archive-date=March 23, 2019 |url-status=live}}</ref> The Microsoft ''Pac-Man'' logo was used for 25 years, 5 months, and 28 days until August 23, 2012, being the longest enduring logo to be used by the company.

On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in Boston, indicating the company's shift of focus from the classic style to the tile-centric modern interface, which it uses/will use on the Windows Phone platform, Xbox 360, Windows 8 and the upcoming Office Suites.<ref>{{Cite web |last=Meisner |first=Jeffrey |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |publisher=The Official Microsoft Blog |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archive-date=August 25, 2012}}</ref> The new logo also includes four squares with the colors of the then-current Windows logo which have been used to represent Microsoft's four major products: Windows (blue), Office (orange), Xbox (green) and Bing (yellow).<ref>{{Cite web |last=Eric |first=Steven H. |url=http://flapship.com/new-microsoft-logo-revealed/ |title=NEW MICROSOFT LOGO REVEALED |publisher=Flapship.com |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120825174050/http://flapship.com/new-microsoft-logo-revealed/ |archive-date=August 25, 2012}}</ref> The logo also resembles the opening of one of the commercials for [[Windows 95]].<ref>{{Cite web |url=http://www.wpcentral.com/microsofts-new-logo-has-ties-past |title=Microsoft's new logo has ties to the past |date=August 23, 2012 |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130921053328/http://www.wpcentral.com/microsofts-new-logo-has-ties-past |archive-date=September 21, 2013 |url-status=live}}</ref><ref>{{Cite web |url=http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |title=Microsoft's logo is not new, it's from 1995 |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130728155634/http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |archive-date=July 28, 2013 |url-status=live}}</ref>

<gallery class="center" widths="200" caption="Microsoft logo history">
File:Microsoft logo (1975).svg|ca. 1975 – 1980: First Microsoft logo.
File:Microsoft logo (1980).svg|1980–June 25, 1982: Second Microsoft logo.
File:Microsoft Logo Historical.svg|June 25, 1982 – February 26, 1987: Third Microsoft logo.
File:Microsoft logo (1987).svg|February 26, 1987 – August 23, 2012: Microsoft "[[Pac-Man]]" logo, designed by Scott Baker.<ref name="wherego1" /><ref name="potentialpassion1" />
File:Microsoft logo and wordmark.svg|August 23, 2012–present: Fifth and current Microsoft logo.<ref>{{Cite web |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |work=Microsoft |date=August 2012 |access-date=August 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archive-date=August 25, 2012}}</ref>
</gallery>