Editing Prada (section)

===Sports sponsoring===
Patrizio Bertelli's passion for sailing led Prada to form Team Luna Rossa in 1997 in order to participate in the America's Cup.<ref name="auto">{{Cite web |url=https://www.pradagroup.com/en/group/history.html |title=History |website=PradaGroup |language=en |access-date=2018-05-24}}</ref> On 28 September 2017 it was announced by the [[Royal New Zealand Yacht Squadron]]<ref>{{cite web |last1=TOM |first1=EHMAN |title=AC36: Protocol (Notice of Race) has just been announced in Auckland at RNZYS; it's Back to the Future |url=https://www.sailingillustrated.com/single-post/2017/09/28/AC36-Protocol-Notice-of-Race-has-just-been-announced-in-Auckland-at-RNZYS-its-Back-to-the-Future |website=sailingillustrated.com |date=28 September 2017 |access-date=4 October 2017 |url-status=live |archive-url=https://web.archive.org/web/20171004191755/https://www.sailingillustrated.com/single-post/2017/09/28/AC36-Protocol-Notice-of-Race-has-just-been-announced-in-Auckland-at-RNZYS-its-Back-to-the-Future |archive-date=October 4, 2017 |df=mdy-all}}</ref> that Prada will be the hosting sponsor of Challenger Selection Series at the [[2021 America's Cup]], superseding the role of [[Louis Vuitton]] started in 1983.

The Challenger Selection Series that was the [[Louis Vuitton Cup]], will now be known as the '''Prada Cup''', and the America's Cup Match will be presented by Prada. It will be held in [[Auckland]], [[New Zealand]], January 2021.<ref name="olympics.com">{{Cite web|url=https://olympics.com/en/news/sailing-2021-prada-cup-finals-what-you-need-to-know|title=Who will be the America's Cup 2021 challenger? Key points to know about the Prada Cup 2021|access-date=April 15, 2024}}</ref>