Editing Product placement (section)

===Consumer electronics and computers===
[[Apple Inc.|Apple]]'s products frequently appear in films, music videos and on television. Apple has stated that they do not pay for this, but declined to discuss how its products are placed; some Apple placements have stemmed from their products' ubiquity and position as a [[status symbol]], rather than actual paid promotion.<ref>{{Cite web |url=https://www.washingtonpost.com/wp-dyn/content/article/2006/04/14/AR2006041401670.html?noredirect=on |title=Apple Gets a Big Slice Of Product-Placement Pie |last=Goo |first=Sara Kehaulani |date=April 15, 2006 |website=washingtonpost.com |access-date=November 7, 2018}}</ref> For example, [[Pixar]] films have often included references to Apple products as an homage to company co-founder [[Steve Jobs]], who was an early investor in the studio.<ref name="tnw-applepixar">{{cite web|title=Scare Different and Mac iCar: Two Apple references in Pixar flicks you may have missed|url=https://thenextweb.com/apple/2012/03/26/scare-different-and-mac-icar-two-apple-references-in-pixar-flicks-you-may-have-missed/#gref|website=The Next Web|access-date=May 31, 2016|archive-url=https://web.archive.org/web/20160701143109/http://thenextweb.com/apple/2012/03/26/scare-different-and-mac-icar-two-apple-references-in-pixar-flicks-you-may-have-missed/#gref|archive-date=July 1, 2016|url-status=live|df=mdy-all|date=2012-03-26}}</ref> Apple products are also prominently displayed in shows produced for their streaming service [[Apple TV+]]. [[The New York Times|The Wall Street Journal]] reported that, in a sample of 74 Apple TV+ episodes, over 700 instances of Apple product placement were shown, either on set or actively being used by characters.<ref>{{Cite web |last=Wassus |first=Kenny |date=September 13, 2021 |title=Hundreds of iPhones Are in 'Ted Lasso.' They're More Strategic Than You Think |url=https://www.wsj.com/video/series/in-depth-features/hundreds-of-iphones-are-in-ted-lasso-theyre-more-strategic-than-you-think/BF83B882-AA90-46B2-9703-9D9689778D8D |website=The Wall Street Journal}}</ref>

The 2010 ''[[Modern Family]]'' episode "[[Game Changer (Modern Family)|Game Changer]]" prominently featured the [[iPad]] and aired prior to its launch, while the 2015 episode "[[Connection Lost]]" was presented entirely from the perspective of a [[MacBook]] laptop, who interacted with other characters via [[FaceTime]] video calls and [[iMessage]], while also using other [[macOS|Mac OS X]] applications. Show creator [[Steven Levitan]] said the show had an ongoing relationship with Apple, but did not elaborate further. In the case of the former, while the episode's credits did state that the iPad was "provided" by Apple, the company did not pay the show's broadcaster [[American Broadcasting Company|ABC]] for the integration, nor buy any commercial time during the episode. Similarly, Apple did not provide any financial compensation for "Connection Lost", but did provide [[MacBook Pro]] and [[iPhone]] hardware for the filming, and a [[Mac Pro]] workstation for post-production.<ref>{{cite news |last=Ihnat |first=Gwen |url=https://www.avclub.com/modern-family-connection-lost-1798182858 |title=Review: Modern Family: "Connection Lost" |newspaper=The A.V. Club |date=February 25, 2015 |access-date=March 6, 2015 |archive-url=https://web.archive.org/web/20150305134022/http://www.avclub.com/tvclub/modern-family-connection-lost-215702 |archive-date=March 5, 2015 |url-status=live |df=mdy-all }}</ref><ref>{{Cite news|url=http://adage.com/article/media/modern-family-ipad-abc-collect/143105/|title='Modern Family' Featured an IPad, but ABC Didn't Collect|work=Advertising Age|access-date=July 28, 2017 |archive-url=https://web.archive.org/web/20170729014944/http://adage.com/article/media/modern-family-ipad-abc-collect/143105/|archive-date=July 29, 2017|url-status=live|df=mdy-all}}</ref>

In video games, the most common placements are for processors or graphics cards. For example, in EA's ''[[Battlefield 2142]]'', ads for [[Intel Core 2]] processors appear on map billboards. EA's ''[[The Sims]]'' contains in-game advertising for [[Intel]] and for [[McDonald's]]. [[Rare (company)|Rare]]'s ''[[Perfect Dark Zero]]'' features ads for [[Samsung]] in their menus.<ref>[http://uisk.jinonice.cuni.cz/sisler/publications/games_politics.htm Videogames and Politics], Šisler, Vít. In EnterMultimediale 2, International Festival of Art and New Technologies, Praha: CIANT, 2005, p. 38–40. {{ISBN|80-239-4927-6}}.</ref>