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===Mimicry typefaces <span class="anchor" id="Ethnic typefaces"></span>=== {{See also|Foreign branding}} [[Image:Faux Hebrew.png|thumbnail|right|Simulated Hebrew]] Mimicry typefaces are decorative typefaces that have been designed to represent characters of one alphabet but at the same time evoke another [[writing system]].<ref name="Silverstein Forward">{{cite web |last1=Silverstein |first1=Andrew |title=In the rarified world of Jewish letters, a mind-boggling font of Jewish history |url=https://forward.com/culture/507668/faux-hebrew-font-jewish-antisemitic-soy-vey-origins-fake-yiddish-letters/ |website=[[The Forward]] |date=22 July 2022 |access-date=1 September 2022}}</ref> This group includes Roman typefaces designed to appear as [[Arabic]], [[Chinese character]]s ([[Wonton font]]s), [[Cyrillic script|Cyrillic]] ([[Faux Cyrillic]]), [[Indic scripts]], [[Greek alphabet|Greek]] (an example being [[Lithos]]), [[Hebrew alphabet|Hebrew]] ([[Faux Hebrew]]), [[Kana]], or [[Thai alphabet|Thai]]. These are used largely for the purpose of novelty to make something appear foreign, or to make businesses offering foreign products, such as restaurants, clearly stand out.<ref>{{cite web|last1=Shaw|first1=Paul|author-link=Paul Shaw (design historian)|title=Stereo Types|url=http://www.printmag.com/article/stereo_types/|website=Print Magazine|date=17 June 2009|archive-url=https://web.archive.org/web/20100116212853/http://www.printmag.com/article/stereo_types/|access-date=1 October 2014|archive-date=2010-01-16}}</ref><ref>{{cite web|last1=Chachra|first1=Deb|title=Faux Devangari|url=http://hilobrow.com/2014/08/10/kern-your-enthusiasm-10/|website=HiLoBrow|access-date=1 October 2014}}</ref><ref>{{cite web |last1=Giampetro |first1=Rob |title=New Black Face: Neuland and Lithos as Stereotypography |url=https://linedandunlined.com/archive/new-black-face/ |website=Lined & Unlined |access-date=12 October 2021}}</ref> This typographic mimicry is also known as a faux font (named faux x, where x is usually a language script), pseudoscript, ethnic typeface, simulation typeface or a "foreign look" font.<ref>{{Cite journal|last=Paul|first=Sutherland|date=2015|title=Writing System Mimicry in the Linguistic Landscape|url=https://www.soas.ac.uk/linguistics/research/workingpapers/volume-17/file105419.pdf|journal=SOAS Working Papers in Linguistics|volume=17|pages=147β167}}</ref><ref>{{Cite book|url=https://books.google.com/books?id=ltYtDwAAQBAJ&pg=PA166|title=Sacred Languages of the World: An Introduction|last=Bennett|first=Brian P.|date=2017-09-25|publisher=John Wiley & Sons|isbn=9781118970782|page=166|language=en}}</ref><ref>{{Cite book |chapter-url=http://www.newbooks-services.de/MediaFiles/Texts/8/9783631617168_Intro_005.pdf|title=Linguistic landscapes, multilingualism and social change |last=Seargeant|first=Philip|year=2012|pages=187β200|chapter=Between script and language: The ambiguous ascription of 'English' in the linguistic landscape}}</ref>
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