Editing Development communication (section)

===== Social marketing hand-in-hand with social mobilization =====
Social marketing and social mobilization combined creates a more powerful movement as both elements strengthen each other. Social mobilization prompts the use of social marketing strategies to attain the main objectives of a program. Likewise, social marketing intensifies social mobilization as it upholds a people-centered approach in putting together activities through the use of different media, in achieving the development goal. As an illustration, the interplay of social marketing and social mobilization is manifested in the corporate social responsibility (CSR) programs of different organizations.<ref name="Velasco, M.T.H. 1999"/>