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Intel
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===Self-driving cars=== Intel is one of the biggest stakeholders in the [[self-driving car]] industry, having joined the race in mid 2017<ref>{{cite web|url=https://www.cnbc.com/2017/08/09/intel-has-joined-the-self-driving-car-race.html|title=Intel has joined the self-driving car race|last=Balakrishnan|first=Anita|date=August 9, 2017|website=CNBC|access-date=October 2, 2017|archive-date=October 2, 2017|archive-url=https://web.archive.org/web/20171002220533/https://www.cnbc.com/2017/08/09/intel-has-joined-the-self-driving-car-race.html|url-status=live}}</ref> after joining forces with [[Mobileye]].<ref>{{cite web|url=https://www.intel.com/content/www/us/en/automotive/autonomous-vehicles.html|title=The Next Era of Driving is Here|website=Intel|access-date=October 2, 2017|archive-date=October 2, 2017|archive-url=https://web.archive.org/web/20171002220637/https://www.intel.com/content/www/us/en/automotive/autonomous-vehicles.html|url-status=live}}</ref> The company is also one of the first in the sector to research consumer acceptance, after an AAA report quoted a 78% nonacceptance rate of the technology in the U.S.<ref name=":11">{{cite web|url=https://www.engadget.com/2017/08/24/intel-studies-how-to-make-people-accept-self-driving-cars/|title=Intel studies how to make people accept self-driving cars|last=Baldwin|first=Roberto|date=August 24, 2017|access-date=October 2, 2017|archive-date=October 2, 2017|archive-url=https://web.archive.org/web/20171002215406/https://www.engadget.com/2017/08/24/intel-studies-how-to-make-people-accept-self-driving-cars/|url-status=live}}</ref> [[Self-driving car#Levels of driving automation|Safety levels]] of autonomous driving technology, the thought of abandoning control to a machine, and psychological comfort of passengers in such situations were the major discussion topics initially. The commuters also stated that they did not want to see everything the car was doing. This was primarily a referral to the auto-steering wheel with no one sitting in the driving seat. Intel also learned that voice control regulator is vital, and the interface between the humans and machine eases the discomfort condition, and brings some sense of control back.<ref name=":10">{{cite web|url=https://www.linkedin.com/pulse/intel-studies-self-driving-car-tackling-question-consumer-ahmad/|archive-url=https://web.archive.org/web/20210308202559/https://www.linkedin.com/pulse/intel-studies-self-driving-car-tackling-question-consumer-ahmad/|url-status=dead|archive-date=March 8, 2021|title=Intel Studies the Self-Driving Car: Tackling the Question of Consumer Acceptance|last=Ahmad|first=Taseer|date=August 29, 2017|website=LinkedIn Pulse|access-date=October 2, 2017}}</ref> It is important to mention that Intel included only 10 people in this study, which makes the study less credible.<ref name=":11" /> In a video posted on YouTube,<ref>{{cite web|url=https://www.youtube.com/watch?v=YdEjbHzMAiM| archive-url=https://ghostarchive.org/varchive/youtube/20211211/YdEjbHzMAiM| archive-date=December 11, 2021 | url-status=live|title=Trust and Autonomous Driving|website=Youtube| date=August 24, 2017}}{{cbignore}}</ref> Intel accepted this fact and called for further testing.
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