Editing Perception management (section)

=== Sponsorship ===
Perception management is the idea of using an image as a tool for identification of [[sponsorship]] opportunities. An effective sponsorship relationship outlines a good match between the image the company wants to promote and the image of the sponsored body, and if successful, elevates both. Perception management directs both behavior and communication activities as it works towards the establishment of a common vision of reality in a given [[social group]].<ref>{{cite web|author=Ferrand, Alain|title=Image management in sport organizations: the creation of value|work=European Journal of Marketing|url=http://www.emeraldinsight.com/journals.htm?articleid=853601&show=html}}</ref>
In the case of [[Tiger Woods]], the sales of his clothing brand, which is part of [[Nike Golf]], have drastically declined since his scandal due to perception management.<ref>{{cite web|author=Sherman, Alex|title=Nike's Tiger Woods Apparel Line Snubbed by Consumers|work=[[Bloomberg Businessweek]]|date=24 Aug 2010|access-date=2 Nov 2010|url=http://www.businessweek.com/news/2010-08-24/nike-s-tiger-woods-apparel-line-snubbed-by-consumers.html|archive-url=https://web.archive.org/web/20100827154950/http://www.businessweek.com/news/2010-08-24/nike-s-tiger-woods-apparel-line-snubbed-by-consumers.html|url-status=dead|archive-date=August 27, 2010}}</ref><ref>{{cite web|author=jenniferwindrum |url=http://www.truedirtylaundry.com/tiger-woodsperception-by-deception.html |title=Tiger Woods: Perception by Deception|publisher=Truedirtylaundry.com |date=2010-02-19 |access-date=2012-10-19|archive-url=https://web.archive.org/web/20100309055846/http://www.truedirtylaundry.com/tiger-woodsperception-by-deception.html|archive-date=2010-03-09}}</ref>