Editing Perception management (section)

=== Environmental impacts ===
[[Professional sports teams]]{{which|date=October 2013}} in the United States are beginning to engage in [[Corporate environmental responsibility|corporate pro-environmental behavior]] (CPEB). Many sports leagues and teams{{which|date=October 2013}} have pledged commitments to [[sustainability]] in areas such as their facilities, venues, and major events. Even events on a global scale such as the Olympic Games and [[FIFA World Cup]], emphatically have endorsed the reduction of their environmental impacts. Not only can the teams benefit economically and ecologically, but "for-profit businesses may also engage in CPEB in order to control its public image, reputation, and identity." They want to make sure they are in good standing with the public since they realize that many of them now relate to the "green" lifestyle. While fans act as the consumers of the teams product's and events, non-fans can also "have significant influence as voters on sport facility subsidization referendums". That being said, it is very important for the sports teams to maintain a positive image, and "going green" can do just that.<ref>{{cite conference|author=Kellison, Timothy|title=Organizational Perception Management as a means to Legitimate Sports Venue Subsidization|conference=Sports Entertainment & Venues Tomorrow|year=2011|pages=44–46|citeseerx=10.1.1.471.1680}}</ref>