Editing Product placement (section)

===Tobacco===
Tobacco companies have made direct payment to stars for using their [[cigarette]]s in films. Sylvester Stallone received US$500,000 to use [[Brown and Williamson]] tobacco products in five feature films.<ref>[http://legacy.library.ucsf.edu/tid/tmq36b00U.S. Exhibit 21,044] Legacy Tobacco Documents Library</ref><ref>[http://legacy.library.ucsf.edu/tid/hlm56b00 Re: agreements between Stallone and Associated Film Promotions] {{Webarchive|url=https://web.archive.org/web/20110614120311/http://legacy.library.ucsf.edu/tid/hlm56b00 |date=June 14, 2011 }} Legacy Tobacco Documents Library</ref><ref>{{cite web|url=http://legacy.library.ucsf.edu/about/about_collections.jsp#ucbw|title=Master Settlement Agreement Collections|access-date=May 30, 2010|archive-url=https://web.archive.org/web/20100622090229/http://legacy.library.ucsf.edu/about/about_collections.jsp#ucbw|archive-date=June 22, 2010|url-status=live|df=mdy-all}}</ref>

In response to a ''[[Christian Science Monitor]]'' article<ref>{{cite journal |last=Bergman |first=Carol |title=Tobacco's Cloudy Image on The Silver Screen |url=http://www.csmonitor.com/1989/0728/ebond.html |journal=The Christian Science Monitor |access-date=June 13, 2014 |archive-url=https://web.archive.org/web/20140413155826/http://www.csmonitor.com/1989/0728/ebond.html |archive-date=April 13, 2014 |url-status=live |df=mdy-all |date=1989-07-28 }}</ref> accusing the industry of deliberately using product placement as an advertising strategy, the [[Tobacco Institute]] claimed that product placement is driven by filmmakers to "achieve desired artistic effects but also to offset production costs". It also claimed "the 1970 federal ban on cigarette advertising on television and radio does not prohibit payments to filmmakers for the use of cigarettes in a film." The rebuttal concludes with the sentiment that smoking in film provides a certain "aesthetic" which is legitimate and at the filmmaker's discretion.<ref>{{cite web |title=Letter to Curtis Sitome |url=http://legacy.library.ucsf.edu/tid/yvo72f00/pdf |publisher=University of California |access-date=June 13, 2014 |archive-url=https://web.archive.org/web/20140616043635/http://legacy.library.ucsf.edu/tid/yvo72f00/pdf |archive-date=June 16, 2014 |url-status=live |df=mdy-all }}</ref>