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=== {{anchor|Conversational_search_(OK_Google)}}"OK Google" conversational search === {{See also|Google Now|Google Assistant}} During Google's developer conference, [[Google I/O]], in May 2013, the company announced that users on [[Google Chrome]] and [[ChromeOS]] would be able to have the browser initiate an audio-based search by saying "OK Google", with no button presses required. After having the answer presented, users can follow up with additional, contextual questions; an example include initially asking "OK Google, will it be sunny in Santa Cruz this weekend?", hearing a spoken answer, and reply with "how far is it from here?"<ref>{{Cite news |last=Warman |first=Matt |date=May 16, 2013 |title='OK Google' - 'conversational search' is coming soon |work=[[The Daily Telegraph]] |url=https://www.telegraph.co.uk/technology/google/10060868/OK-Google-conversational-search-is-coming-soon.html |url-status=live |url-access=subscription |access-date=December 9, 2017 |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/technology/google/10060868/OK-Google-conversational-search-is-coming-soon.html |archive-date=January 10, 2022}}{{cbignore}}</ref><ref>{{Cite web |last=Robertson |first=Adi |date=May 15, 2013 |title=Google adds button-free voice search in Chrome: just say 'OK Google' |url=https://www.theverge.com/2013/5/15/4333510/google-announces-no-interface-voice-search |access-date=December 9, 2017 |website=[[The Verge]] |publisher=[[Vox Media]] |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210015625/https://www.theverge.com/2013/5/15/4333510/google-announces-no-interface-voice-search |url-status=live }}</ref> An update to the Chrome browser with [[voice search|voice-search]] functionality rolled out a week later, though it required a button press on a microphone icon rather than "OK Google" voice activation.<ref>{{Cite web |last=Lee |first=Jessica |date=May 23, 2013 |title=Google Talks Back: Conversational Search Available on New Version of Chrome |url=https://searchenginewatch.com/sew/news/2270336/google-talks-back-conversational-search-available-on-new-version-of-chrome |access-date=December 9, 2017 |website=Search Engine Watch |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210175711/https://searchenginewatch.com/sew/news/2270336/google-talks-back-conversational-search-available-on-new-version-of-chrome |url-status=live }}</ref> Google released a browser extension for the Chrome browser, named with a "[[beta software|beta]]" tag for unfinished development, shortly thereafter.<ref>{{Cite magazine |last=Albanesius |first=Chloe |date=November 27, 2013 |title='OK Google' Voice Search Lands on Chrome |url=http://uk.pcmag.com/browsers-reviews-and/8301/news/ok-google-voice-search-lands-on-chrome |access-date=December 9, 2017 |magazine=[[PC Magazine]] |publisher=[[Ziff Davis]]}}</ref> In May 2014, the company officially added "OK Google" into the browser itself;<ref>{{Cite web |last=Protalinski |first=Emil |date=May 20, 2014 |title=Chrome 35 launches with 'OK Google' voice search, more control over touch input, new APIs and JavaScript features |url=https://thenextweb.com/google/2014/05/20/chrome-35-launches-developer-control-touch-input-new-apis-javascript-features/ |access-date=December 9, 2017 |website=The Next Web |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210020102/https://thenextweb.com/google/2014/05/20/chrome-35-launches-developer-control-touch-input-new-apis-javascript-features/ |url-status=live }}</ref> they removed it in October 2015, citing low usage, though the microphone icon for activation remained available.<ref>{{Cite web |last=Protalinski |first=Emil |date=October 16, 2015 |title=Google removes 'OK Google' voice search from Chrome |url=https://venturebeat.com/2015/10/16/google-removes-ok-google-voice-search-from-chrome/ |access-date=December 9, 2017 |website=[[VentureBeat]] |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210020236/https://venturebeat.com/2015/10/16/google-removes-ok-google-voice-search-from-chrome/ |url-status=live }}</ref> In May 2016, 20% of search queries on mobile devices were done through voice.<ref>{{Cite web |last=Shahani |first=Aarti |date=May 18, 2016 |title=With New Products, Google Flexes Muscles To Competitors, Regulators |url=https://www.npr.org/sections/alltechconsidered/2016/05/18/478562619/with-new-products-google-flexes-muscles-to-competitors-regulators |access-date=December 15, 2017 |website=[[NPR]] |archive-date=December 16, 2017 |archive-url=https://web.archive.org/web/20171216034640/https://www.npr.org/sections/alltechconsidered/2016/05/18/478562619/with-new-products-google-flexes-muscles-to-competitors-regulators |url-status=live }}</ref>
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