Editing Marketing (section)

==Bibliography==
* Bartels, Robert, ''The History of Marketing Thought,'' Columbus, Ohio, Grid, (1976) 1988 [http://www.healthedpartners.org/ceu/hm/a02history_of_marketing_thought_by_bartels_hermans.pdf online]
* {{cite book |last=Christensen |first=Clayton M. |author-link=Clayton M. Christensen |year=1997 |title=The innovator's dilemma: when new technologies cause great firms to fail |publisher=[[Harvard Business School Press]] |location=Boston, Massachusetts, US |url=https://archive.org/details/innovatorsdilem000chri |url-access=registration |isbn=978-0-87584-585-2 |ref=none }}
* Church, Roy and Godley, Andrew (eds), ''The Emergence of Modern Marketing,'' London, Frank Cass, 2003 [https://www.questia.com/read/108525510 online edition] {{Webarchive|url=https://web.archive.org/web/20091018111734/https://www.questia.com/read/108525510 |date=18 October 2009 }}
* Hollander, Stanley C., Rassuli, Kathleen M.; Jones, D.G. Brian; Dix and Farlow, L., "Periodization in Marketing History", ''Journal of Macromarketing,'' Vol 25, no.1, 2005, pp.&nbsp;32–41. [http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.391.9070&rep=rep1&type=pdf online]
* Tedlow, Richard S., and Jones, Geoffrey G. (eds), ''The Rise and Fall of Mass Marketing,'' Routledge, 2014
* Weitz, Barton A. and Robin Wensley (eds). ''Handbook of Marketing,'' 2002