Editing Agenda-setting theory (section)

===== The dimension of emotion =====
According to the theory of affective intelligence, "emotions enhance citizen rationality". It argues that emotions, particularly negative ones, are crucial in having people pay attention to politics and help shape their political views.<ref>{{Cite book |last1=Marcus |first1=George E. |title=Affective Intelligence and Political Judgment |last2=Neuman |first2=W. Russel |last3=MacKuen |first3=Michael |publisher=University of Chicago Press |year=2000 |isbn=978-0-226-50469-8 |location=Chicago}}</ref> Based on that, Renita Coleman and H. Denis Wu (2010)<ref name="Coleman-2010">{{Cite journal |last1=Coleman |first1=Renita |last2=Wu |first2=H. Denis |date=Summer 2010 |title=Proposing Emotion as a Dimension of Affective Agenda Setting: Separating Affect into Two Components and Comparing Their Second-Level Effects |journal=Journalism & Mass Communication Quarterly |volume=87 |issue=2 |pages=315–327 |doi=10.1177/107769901008700206 |s2cid=144596947}}</ref> study whether the TV portrayals of candidates impacts people's political judgment during the [[2004 United States presidential election|2004 U.S. presidential Election]]. They find that apart from the cognitive assessment, which is commonly studied before, emotion is another critical dimension of the second-level affects in agenda-setting.<ref name="Coleman-2010" /> Three conclusions are presented: the media's emotional-affective agenda corresponds with the public's emotional impressions of candidates; negative emotions are more powerful than positive emotions; and agenda-setting effects are greater on the audiences' emotions than on their cognitive assessments of character traits.<ref name="Coleman-2010" />