Editing BBC Three (section)

==Presentation==

[[File:BBC Three blobs.jpg|thumb|One of the former "Blobs" between 2003 and 2008]]
[[File:BBC Three ident 2013.png|thumb|The Discovery package was used between October 2013 and January 2016, prior to the channel's online move.]]
The channel's original [[television ident|idents]] were conceived by Stefan Marjoram at [[Aardman Animations]] and were used from launch until February 2008. Stuart Murphy was touring Aardman Animations looking for new programming ideas for BBC Three when he spotted the cone shaped creatures, he then took the idea back to the [[Superunion|Lambie-Nairn]] agency, responsible for the BBC Three identity package.<ref>{{cite web|url=http://thetvroom.com/bbcuk/bbc-3-01-01.html|title=The TV Room – BBC Three – February 2003 – February 2008|access-date=5 April 2009}}{{Dead link|date=October 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> A feature of this identity is also the music "Three Is The Magic Number", based (only the lyrics are copied) upon ''[[Schoolhouse Rock!]]''.

[[BBC Online]] provided a number of downloads and activities based on the channel's identity, these included "BlobMate", screensavers, wallpapers and also games such as ''BlobLander'' and ''BlobBert''. The idea used by both Lambie-Nairn, who had developed the branding for [[CBeebies]] and [[CBBC]], and Aardman, was to create the BBC Three blobs as a relation to the green and yellow blobs of the children's channels. Kieron Elliott, Dean Lydiate, Duncan Newmarch, Lola Buckley, Gavin Inskip and Jen Long provided out-of-vision continuity.

On 22 January 2008 a new channel identity was unveiled, which went to air on 12 February. Rebranding was carried out by [[Red Bee Media]], along with agencies MPG and Agency Republic with music and sound design by creative audio company Koink.<ref>{{cite web|url=http://www.koink.uk.com|title=Home – Creative Production – Original Music – Koink|access-date=11 August 2008|archive-date=4 February 2009|archive-url=https://web.archive.org/web/20090204135559/http://koink.uk.com/|url-status=dead}}</ref>

In October 2013, BBC Three introduced a new series of idents with a theme of "discovery". Designed by Claire Powell at Red Bee Media, the idents utilised [[projection mapping]] effects.<ref>{{cite web|url=http://www.redbeemedia.com/work/bbc-three-0 |title=BBC Three |date=October 2013 |publisher=Red Bee Media |access-date=16 November 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131212140352/http://www.redbeemedia.com/work/bbc-three-0 |archive-date=12 December 2013 }}</ref> The soundtrack for the idents was composed by Chris Branch and Tom Haines at Brains & Hunch.<ref>{{cite web |url=https://www.youtube.com/watch?v=lwGWwyQ11yM  |archive-url=https://ghostarchive.org/varchive/youtube/20211212/lwGWwyQ11yM| archive-date=12 December 2021 |url-status=live|title=BBC Three Idents |date=9 October 2013 |publisher=YouTube |access-date=16 November 2013}}{{cbignore}}</ref>

On 4 January 2016, alongside the announcement of the date for BBC Three's relaunch as an online-only service, a third logo was unveiled. Inspired by the iconography of [[mobile application]]s, the new logo incorporated the [[Roman numeral]] for the number 3, with the third bar replaced by an exclamation mark. Marketing head Nikki Carr explained that the three bars represented the three principles of BBC Three as a service; making viewers "think", "laugh", and have a voice.<ref name="bbcnews-newlogo2016">{{cite news|title=BBC Three reveals new logo and switchover date|url=https://www.bbc.com/news/entertainment-arts-35221706|work=BBC News|date=4 January 2016|access-date=10 January 2016|archive-date=7 January 2016|archive-url=https://web.archive.org/web/20160107054433/http://www.bbc.com/news/entertainment-arts-35221706|url-status=live}}</ref> The new logo received mixed reactions from the public, with some drawing comparisons to the album cover of [[Plan B (musician)|Plan B]]'s ''[[Ill Manors (album)|Ill Manors]]'', a Roman numeral "2" with an exclamation point ("BBC 2!"), and a proposed redesign of the BBC's logo seen in an episode of the dramatised documentary ''[[W1A (TV series)|W1A]]''. In regards to the ''W1A'' comparison, Carr joked that "thanks to ''W1A'' we're cursed at the BBC when it comes to marketing and I don't want to come across all Siobhan Sharpe but forgive me some lingo." The channel also parodied the comparisons in a [[Vine (service)|Vine]] video.<ref name="radiotimes-knowitlookslike">{{cite web|title=BBC3 know their new logo looks like something out of W1A – but what is the logic behind it?|url=http://www.radiotimes.com/news/2016-01-04/bbc3-know-their-new-logo-looks-like-something-out-of-w1a--but-what-is-the-logic-behind-it|website=Radio Times|access-date=17 February 2016}}</ref><ref name="independent-w1alogo">{{cite news|title=BBC Three admits that its new logo looks like W1A spoof|url=https://www.independent.co.uk/arts-entertainment/tv/news/bbc-three-admits-that-its-new-logo-looks-like-w1a-spoof-a6795871.html|access-date=17 February 2016|work=The Independent}}</ref>

The "tricon" was used as the service's primary logo until 2020, when a more conventional logo box was adopted—connecting and modifying the "T" and "H" in "Three" to resemble the tricon emblem. In October 2021, this wordmark was replaced with one in the BBC's corporate font "Reith Sans" as part of a larger rebranding of the BBC's television channels. The tricon remained in use as a secondary logo, such as in an ident used to present BBC Three programmes on BBC One after the rebrand.

With the service's linear relaunch in February 2022, BBC Three adopted a new identity developed by [[Superunion]] and BBC Creative, with idents featuring three animated, pink and purple-coloured hands named "Captain", "Spider", and "Pointer" interacting in a lime green backdrop. The channel's presentation features the hands "irreverently [observing] what's going on in popular culture and young people's lives".<ref>{{cite web|title=Captain, Spider and Pointer: BBC Three reveals handy idents for channel resurrection|url=https://www.campaignlive.co.uk/article/captain-spider-pointer-bbc-three-reveals-handy-idents-channel-resurrection/1738947|access-date=2 February 2022|website=www.campaignlive.co.uk|language=en|archive-date=2 February 2022|archive-url=https://web.archive.org/web/20220202183229/https://www.campaignlive.co.uk/article/captain-spider-pointer-bbc-three-reveals-handy-idents-channel-resurrection/1738947?utm_source=website&utm_medium=social|url-status=live}}</ref>