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===Trade-ins=== [[File:Used Gamecube games, GameStop, Tanforan.JPG|thumb|A used game rack for [[GameCube]] games at a GameStop in [[San Bruno, California]]]] GameStop provides its customers either cash or trade credit in exchange for customers' unwanted video games, accessories, and tech.<ref>{{Cite magazine | date=March 28, 2014 |title=Why Used Video Games Are Such a Big Business |url=https://www.newyorker.com/business/currency/why-used-video-games-are-such-a-big-business |last=Trautman| first=Ted |magazine=[[The New Yorker]]|archive-date=December 24, 2020| archive-url=https://web.archive.org/web/20201224022759/https://www.newyorker.com/business/currency/why-used-video-games-are-such-a-big-business|url-status=live}}</ref> The used video game trade-ins have twice the [[gross margin]]s of new video game sales.<ref>{{cite news | url=https://www.fool.com/investing/2018/09/11/gamestops-most-important-business-is-in-trouble.aspx | title=GameStop's Most Important Business Is in Trouble | first=Timothy | last=Green | work=[[The Motley Fool]] | date=September 11, 2018}}</ref> Some video game developers and publishers have criticized GameStop for its practices, as they receive no share of the revenue from the sale of used games. GameStop responded to these criticisms in 2009 by stating that 70% of store credit generated by game trade ins was used to purchase new rather than used games, generating close to $2 billion in annual revenue.<ref>{{Cite news |last=Kim |first=Ryan |title=Video game manufacturers may pressure resellers|url=https://www.sfgate.com/business/article/Video-game-manufacturers-may-pressure-resellers-3296254.php | work=[[San Francisco Chronicle]] |date=June 4, 2009 |archive-date=February 4, 2021 |archive-url=https://web.archive.org/web/20210204020519/https://www.sfgate.com/business/article/Video-game-manufacturers-may-pressure-resellers-3296254.php| url-status=live}}</ref>
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