Editing Net neutrality (section)

===User intolerance for slow-loading sites===
[[File:Abandonment rate of online video users for different Internet connectivities.jpg|thumbnail|Users with faster Internet connectivity (e.g., fiber) abandon a slow-loading video at a faster rate than users with slower Internet connectivity (e.g., cable or mobile).<ref name="people.cs.umass.edu">{{cite web|url=http://people.cs.umass.edu/~ramesh/Site/HOME_files/imc208-krishnan.pdf|title=Video Stream Quality Impacts Viewer Behavior, by Krishnan and Sitaraman, ACM Internet Measurement Conference, Nov 2012|url-status=dead|archive-url=https://web.archive.org/web/20150212000605/http://people.cs.umass.edu/~ramesh/Site/HOME_files/imc208-krishnan.pdf|archive-date=12 February 2015|access-date=14 November 2014}}</ref>]] Proponents of net neutrality invoke the human psychological process of adaptation where when people get used to something better, they would not ever want to go back to something worse. In the context of the Internet, the proponents argue that a user who gets used to the "fast lane" on the Internet would find the ''slow lane'' intolerable in comparison, greatly disadvantaging any provider who is unable to pay for the ''fast lane''. Video providers Netflix<ref>{{cite web |url= http://apps.fcc.gov/ecfs/document/view?id=7522785302 |title= NetFlix comments to FCC, page 17, Sept 16th 2014 |url-status= live |archive-url= https://web.archive.org/web/20141129021834/http://apps.fcc.gov/ecfs/document/view?id=7522785302 |archive-date= 29 November 2014}}</ref> and Vimeo<ref>{{cite web |url= http://vimeo.com/assets/downloads/press_releases/07152014-vimeo_fcc_letter.pdf |title= Vimeo Open Letter to FCC, page 11, July 15th 2014 |url-status= live |archive-url= https://web.archive.org/web/20141002165617/http://vimeo.com/assets/downloads/press_releases/07152014-vimeo_fcc_letter.pdf |archive-date= 2 October 2014}}</ref> in their comments to FCC in favor of net neutrality use the research<ref name="people.cs.umass.edu"/> of S.S. Krishnan and [[Ramesh Sitaraman]] that provides the first quantitative evidence of adaptation to speed among online video users. Their research studied the patience level of millions of Internet video users who waited for a slow-loading video to start playing. Users who had faster Internet connectivity, such as fiber-to-the-home, demonstrated less patience and abandoned their videos sooner than similar users with slower Internet connectivity. The results demonstrate how users can get used to faster Internet connectivity, leading to higher expectations of Internet speed, and lower tolerance for any delay that occurs. Author [[Nicholas G. Carr|Nicholas Carr]]<ref>{{cite web |url= http://www.roughtype.com/?p=2069 |title= Patience is a Network Effect, by Nicholas Carr, Nov 2012 |url-status= dead |archive-url= https://web.archive.org/web/20141215005635/http://www.roughtype.com/?p=2069 |archive-date= 15 December 2014 |date= 11 November 2012 |access-date= 14 November 2014 }}</ref> and other social commentators<ref>{{cite web|url=https://www.npr.org/2013/01/10/168974423/in-video-streaming-rat-race-fast-is-never-fast-enough/|title=NPR Morning Edition: In Video-Streaming Rat Race, Fast is Never Fast Enough, October 2012|website=[[NPR]]|access-date=2014-07-03|url-status=live|archive-url=https://web.archive.org/web/20140714230354/http://www.npr.org/2013/01/10/168974423/in-video-streaming-rat-race-fast-is-never-fast-enough/|archive-date=14 July 2014}}</ref><ref name="bostonglobe">{{cite web|url=https://www.bostonglobe.com/lifestyle/style/2013/02/01/the-growing-culture-impatience-where-instant-gratification-makes-crave-more-instant-gratification/q8tWDNGeJB2mm45fQxtTQP/story.html?s_campaign=8315|title=Boston Globe: Instant gratification is making us perpetually impatient, Feb 2013|website=[[The Boston Globe]]|access-date=2014-07-03|url-status=live|archive-url=https://web.archive.org/web/20140714183142/http://www.bostonglobe.com/lifestyle/style/2013/02/01/the-growing-culture-impatience-where-instant-gratification-makes-crave-more-instant-gratification/q8tWDNGeJB2mm45fQxtTQP/story.html?s_campaign=8315|archive-date=14 July 2014}}</ref> have written about the habituation phenomenon by stating that a faster flow of information on the Internet can make people less patient.