Editing AIM (software) (section)

== The "Running Man"==
[[File:Farm-Fresh aol messenger.png|thumb|left|The "Running Man"]]
The AIM mascot was designed by JoRoan Lazaro and was implemented in the first release in 1997. This was a yellow [[stick figure|stickman]]-like figure, often called the "Running Man". AIM's popularity in the late 1990s and the 2000s led to the “Running Man” becoming a familiar brand on the Internet. After over 14 years, the iconic logo disappeared as part of the AIM rebranding in 2011. However, in August 2013, the "Running Man" returned.<ref name="theatlantic.com">{{cite web|url=https://www.theatlantic.com/technology/archive/2014/12/the-story-behind-aols-iconic-yellow-running-man/383652/|title=The Story Behind AOL's Iconic Yellow Running Man|first=Adrienne|last=LaFrance|work=theatlantic.com|date=December 11, 2014|access-date=January 15, 2017|archive-date=October 31, 2016|archive-url=https://web.archive.org/web/20161031133627/http://www.theatlantic.com/technology/archive/2014/12/the-story-behind-aols-iconic-yellow-running-man/383652/|url-status=live}}</ref> It was used for other AOL services like AOL Top Speed and is still featured in a theme on [[AOL Mail]].

In 2014, a ''[[Complex (magazine)|Complex]]'' editor called it a "symbol of America".<ref>{{cite web|url=http://uk.complex.com/style/2014/12/aol-designer-explains-the-companys-iconic-yellow-running-man-logo|title=AOL Designer Explains the Company's Iconic Yellow Running Man Logo|work=complex.com|access-date=January 15, 2017|archive-date=November 24, 2015|archive-url=https://web.archive.org/web/20151124164607/http://uk.complex.com/style/2014/12/aol-designer-explains-the-companys-iconic-yellow-running-man-logo|url-status=live}}</ref> In April 2015, the Running Man was officially featured in the [[London Marathon|Virgin London Marathon]], dressed by a person for the AOL-partnered [[WE Charity|Free The Children]] charity.<ref>{{cite web|url=http://www.advertising.aol.co.uk/2015/03/31/aol-s-running-man-takes-part-in-london-marathon-in-support-of-fr/|title=AOL's Running Man takes part in London Marathon in Support of Free The Children|work=aol.co.uk|access-date=January 15, 2017|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304102300/http://www.advertising.aol.co.uk/2015/03/31/aol-s-running-man-takes-part-in-london-marathon-in-support-of-fr/|url-status=dead}}</ref>