Editing AND1 (section)

=== Peak years ===
[[File:And1 basketball shoes.jpg|thumb|AND1 basketball shoes]]
AND1 began to recruit more and more NBA players to wear their product, including [[Latrell Sprewell]], [[Kevin Garnett]] and [[Jamal Crawford]]. AND1 products began appearing at [[Foot Locker]] and FootAction. By the 2001 season, AND1 was second only to Nike in market share among NBA endorsees. They later became the second-largest basketball brand in the United States only eight years after their inception.<ref>{{Cite web|url=http://www.triplepundit.com/2014/08/fascinating-look-history-b-corp-movement/|title=A Look at the History of the B Corp Movement|date=August 19, 2014|website=Triple Pundit: People, Planet, Profit|language=en-US|access-date=May 6, 2016}}</ref>

AND1 summer tours, having begun in 1999, were expanded in 2002 into the Mixtape Tour with the release of Mixtape 3. Noted streetballers such as “Hot Sauce” and “The Professor” would go from court to court to challenge other streetballers in one-on-ones. The streetballers who prevailed through the very end of the summer tours would receive endorsement deals from AND1. From 2002 through 2008, the tours were televised live on ESPN under the name “Streetball” and competed with ESPN's “SportsCenter” for the highest ratings. The summer tours began in the United States but soon branched into more than 30 countries, with their products promoted in 130 countries and territories.<ref name="chicago-sports-review" />

AND1 apparel and footwear first appeared in the digital arena in ''[[Street Hoops]]'' in 2002, but in 2006 the brand officially made its entrance into the category, partnering with Ubisoft to release its first video game, ''[[AND 1 Streetball]]''. A mobile version was also released by Gameloft. The game featured a story mode mirroring AND1's "Streetball" series on ESPN, where players were able to create their own basketball player and enter him in the AND 1 Mix Tape Tour in order to get a contract with the AND 1 team. Along the way, players were able to create their own stylized trick moves and pull them off with a two-analog stick system called "I BALL". The games were available on both PlayStation 2 and Xbox and received positive reviews.<ref>{{Cite web|url=https://www.playstation.com/en-us/games/and-1-streetball-ps2/|title=And 1® Streetball|website=Playstation|language=en-US|access-date=May 6, 2016}}</ref>