Editing Accor (section)

===1983: Birth of Accor===
In 1983, Novotel-SIEH acquired and merged with the group Jacques Borel International to create the Accor group, which was introduced to the Paris stock exchange the same year.<ref name="berghahn 978184545911" /> Accor is based on the word "Accord" meaning "agreement" in French.<ref name="nytimes 1990/07/24">{{cite news |url=https://www.nytimes.com/1990/07/24/business/accor-is-gambling-on-us-motels.html|title=Accor is gambling on U.S. motels |website=The New York Times|author=Jacques Neher | date=24 July 1990}}</ref>

In 1984, Accor bought the Quiberon [[thalassotherapy]] center, which became the first of the Thalasso Sea & Spa brand,<ref>{{cite web | url=https://group.accor.com/en/group/who-we-are/our-history | title=Our history | website=Accor.com}}</ref> and acquired the fine catering company [[Alain Lenotre|Lenôtre]] the following year.<ref>{{cite web|url=https://www.france24.com/en/20090108-french-gourmet-pastry-chef-gaston-lenotre-dies-aged-88-|title=French gourmet pastry chef Gaston Lenôtre dies, aged 88|website=France24.com|date=1 August 2009|access-date=9 September 2019}}</ref> In 1985, the firm launched [[Hotel Formule 1|Formule 1]], a brand of low-cost hotels. The buildings themselves were modular blocks manufactured in factories and assembled onsite to minimise costs.<ref>{{cite web|url=http://www.nuffieldinternational.org/csc-conferences/2017/introduction/FYI-Value-Innovation-The-Strategic-Logic-of-High-Growth.pdf|title=Value innovation: The strategic logic of high growth|website=Nuffieldinternational.org|date=1996|author1=Chan Kim|author2=Renée Mauborgne|access-date=9 September 2019}}</ref>

In 1990, the firm acquired the economy lodging company [[Motel 6]] (536 motels in the United States).<ref name="nytimes 1990/07/24"/> In 1991, it acquired the [[Compagnie Internationale des Wagons-Lits]], which owned [[Pullman Hotels and Resorts]], Altea, and [[Europcar]].<ref>{{cite web|url=https://www.lexpress.fr/informations/accor-une-etoile-palit_600795.html|title=Accor: une étoile pâlit|website=Lexpress.fr|author=Delanglade Sabine|language=fr| date=24 November 1994}}</ref> Accor also launched another economy hotel,  Etap Hotel.<ref name="lesechos 441007">{{cite web|url=https://www.lesechos.fr/2010/06/saga-accor-un-geant-ne-en-1967-441007|title=SAGA Accor, un géant né en 1967|website=Lesechos.fr| first=Florence | last=Renard-Gourdon|language=fr|date=29 June 2010}}</ref> In 1994, it merged the Compagnie Internationale des Wagons-Lits with Carlson Travel Network to create Carlson Wagonlit Travel (now [[CWT (company)|CWT]]).<ref>{{cite news | url=https://www.travelweekly.com/Travel-News/Corporate-Travel/Carlson-to-take-full-ownership-of-Carlson-Wagonlit-Travel | title=Carlson to take full ownership of Carlson Wagonlit Travel | first=Danny | last=King | work=Travel Weekly | date=23 June 2014}}</ref><ref>{{cite press release | url=https://www.businesswire.com/news/home/20140622005056/en/Carlson-Announces-Full-Ownership-Carlson-Wagonlit-Travel | title=Carlson Announces It Will Take Full Ownership of Carlson Wagonlit Travel | publisher=[[Business Wire]] | date=22 June 2014}}</ref>